Freelancer profile translated to English.

Description

I am a Campaign Manager with proven experience in managing, optimizing, and analyzing digital advertising campaigns across multiple platforms, including Google Ads, Meta Ads (Facebook and Instagram), TikTok Ads, Pinterest Ads, and DV360. My approach is results-oriented, combining creativity, strategy, and data analysis to maximize return on investment (ROI) and achieve brand objectives.

I have worked with renowned regional and global brands such as Puff Cleaning, Aruba, Halls, Trident, Ritz, Milka, Field, and Oreo, developing campaigns that connect with specific audiences and generate real impact.

💼 What do I offer as a freelancer?

Customized media strategy: design of media plans tailored to your business objectives.

Campaign setup and launch: from scratch or restructuring existing campaigns.

Continuous optimization: adjustments based on KPIs such as CTR, CPA, ROAS, and conversion rate.

Advanced segmentation: use of custom audiences, lookalike, interests, and behaviors.

Effective creativity: advice on formats, copy, and visuals that convert.

Clear and actionable reports: analysis of results with strategic recommendations.

🧠 Why work with me?

Multichannel and multiplatform experience.

Strategic and performance-oriented approach.

Clear communication, constant follow-up, and commitment to results.

Adaptability to different sectors: mass consumption, cleaning, technology, tourism, among others.

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Agencia Pangea Digital
Senior Trafficker
March 2024 - April 2025 (1 year and 1 month)
Planning, execution, and optimization of digital campaigns on platforms such as Meta, Google Ads, TikTok Ads, DV360, and Pinterest, tailored to specific market objectives. Development of managerial reports with key insights for strategic decision-making. Efficient management of monthly advertising budgets for each country, ensuring KPI compliance and maximizing return on investment. Coordination with creative and content teams to align messages and formats with each regional audience.
Pinterest Ads Tik Tok Ads Google Ads Meta Ads DV360
Traficker Junior Puff Cleaning and Repair
CAMPAIGN MANAGER
January 2022 - January 2024 (2 years)
Planning, execution, and optimization of performance-oriented digital campaigns. Development of advertising material dashboards for different campaigns. Results analysis. Efficient management of monthly budgets, maximizing reach and conversion. Coordination with the creative team to ensure visual and message consistency in campaigns.
Publicis Groupe
CAMPAIGN MANAGER
TELECOMMUNICATIONS
June 2025 - Today (1 year)
Santafé de Bogotá, Colombia
As a Campaign Manager, I lead the planning, execution, and optimization of advertising campaigns across various digital media, including Google Ads, DV360, TikTok Ads, Meta Ads (Facebook and Instagram), among others. My focus is on maximizing the performance of each advertising investment through data analysis, strategic audience segmentation, and the implementation of advanced optimization tactics.