Freelancer profile translated to English.

Description

I am an expert web graphic designer with a solid track record in creating impactful and functional digital experiences. My passion for design and technology has led me to specialize in UX (user experience), UI (user interface), web design, and graphic arts, integrating creativity and strategy to offer visual solutions that are not only aesthetically pleasing but also intuitive and effective. With over 10 years of experience in the field, I have worked on diverse projects, from innovative startups to large established brands, adapting to the specific needs of each client and audience.

My UX approach focuses on deeply understanding users, their needs, and behaviors. I conduct thorough research, including user analysis, interviews, and usability testing, to ensure that every design is accessible, functional, and memorable. I use tools like Figma, Adobe XD, and Sketch to create wireframes and interactive prototypes that optimize navigation and improve the user experience. My goal is always to design flows that simplify interaction and create an emotional connection with the brand, increasing user retention and satisfaction.

Languages

Spanish
Native or bilingual
English
Basic

Workplace preferences

Can work on-site

Quito (up to 50km)

PULPO TEC
DESIGN DIRECTOR
DIGITAL AND IT
May 2018 - Today (8 years and 3 months)
Quito, Ecuador
UX: Design and Innovation Process, Research and rapid prototyping, Interaction design, UI, Testing. Skills for problem-solving and providing solutions.
Use of project management tools like Jira, Trello, Basecamp, etc.
Proficiency in Figma, Zeplin, Adobe XD, or similar.
Layout with a clear focus on SEO and Accessibility.
Publishing and designing content on CMS platforms with great attention to detail and precision.
Development of corporate image and identity for companies, image and identity for educational products, books, websites, etc.
Translate requirements into style guides, design systems, design patterns, and attractive user interfaces.
Design of user interface elements such as input controls, navigation components, and informational components.
Identification and resolution of UX problems (e.g., user experience capability).
Collaborate effectively with management, engineering, and product teams.
Incorporate client feedback, usage metrics, and usability findings into the design to improve the browsing experience.
Graphic Design Diseño editorial Diseño UX/UI Wordpress Mobile Applications
PROBEMOTOR
WEB DESIGNER
AUTOMOBILE
June 2018 - July 2018 (1 month)
Quito, Ecuador
Usability and user experience (UX). Web programming adapted to different screens. Creation of user-centered designs by understanding business requirements. Creation of user flows, wireframes, prototypes, and mockups. Translate requirements into style guides, design systems, design patterns, and attractive user interfaces. Design of user interface elements such as input controls, navigation components, and informational components. Creation of original graphic designs (e.g., images, sketches, and tables). Identification and resolution of UX problems.
Diseño gráfico Diseño UX/UI Adobe Creative Suite Diseño Web Application Mobile
ezone S.A.
CREATIVE DIRECTOR
DIGITAL AND IT
May 2013 - August 2017 (4 years and 3 months)
Quito, Ecuador
Visual communication projects. Handling both conventional techniques and digital graphic arts, such as moderation and illustration programs (graphic software), applying techniques, combinations, and digital image processing. Development of corporate image and identity for companies, image and identity for educational products, books, websites, etc. Development of visual identity with the design of brands, posters, logos, catalogs, product labels, business cards, newsletters, letterheads, among others.
Project Management Comunicación digital Estrategia de comunicación