Jaime Silvera

• • Developed and executed integrated 360-degree marketing campaigns across digital, influencer, PR and retail for Gaming and Boys franchise portfolios across Germany, Austria and Switzerland, delivering measurable brand and commercial impact.

• • Delivered the Annual Marketing Plan for LEGO Technic and LEGO Star Wars, driving integrated execution across digital, PR, retail and influencer channels.

• • Activated high-profile experiential and event partnerships, including the IAA, Gamescom and 24h Le Mans Race, creating on-brand consumer experiences that reinforced LEGO's presence in the gaming and motorsport enthusiast segment.

• • Owned end-to-end strategic partnership management with major entertainment and gaming IP holders including Disney, Universal and Warner Bros., overseeing co-marketing agreements, joint campaign integration and brand consistency across all activations.

• • Built cross-functional alignment across Sales, Trade Marketing and Digital teams to ensure cohesive GTM strategies across all retail and digital channels.

• • Drove the integrated marketing strategy for GWM's European market entry, unifying advertising, PR, digital and social touchpoints across 6 key European markets into a coherent brand narrative, coordinating between the Munich regional office and the global headquarters in Baoding, China.

• • Led the agency pitch and selection process for advertising, social and video partners, establishing GWM's core agency roster for European operations and delivering foundational brand communication guidelines.

• • Briefed and oversaw the development of the brand launch film presented at the Paris Motor Show, generating global brand exposure and anchoring GWM's European positioning with a premium audience.

• • Adapted global brand messaging for European consumer audiences in close collaboration with Sales and Product, building scalable campaign toolkits to support consistent regional execution.

• • Drove the EMEA product communications strategy for a global B2B workplace solutions leader, managing 3 direct reports and overseeing integrated campaigns across 6 markets in support of approximately 10 major product launches annually.

• • Developed and executed the Working From Home campaign during the pandemic, rapidly pivoting the communications strategy to capitalise on a transformative market shift and drive significant new business opportunity for Steelcase across the region.

• • Co-led the creation of the What's New Campaign platform, a biannual integrated communications framework that enabled the consistent, toolkit-driven launch of multiple products across all EMEA markets simultaneously.

• • Defined strategic communication direction for flagship product launches in close collaboration with the global Marketing Launch team, bridging global brand positioning with locally resonant consumer narratives.

• • Built and managed a regional EMEA creative agency network, directing briefing, concept development and campaign production to deliver regional autonomy for asset creation while maintaining global brand standards.