Freelancer profile translated to English.

Description

I help companies of all sizes and sectors tackle their technological challenges with clarity, structure, and a business focus.

I work as aFreelance Advisor / CIO / CTO / Strategic Project Manageror interim, collaborating with general management and technology teams to define priorities, organize initiatives, and execute projects with real impact.

What do I bring?

Strategic vision + practical execution
Financial focus applied to IT(alignment with efficiency and control)
Ability to act as abridge between business, technology, data, product, operations, and finance
Experience incorporate and mid-market environments

My goal is not to replace or break what exists, but to reinforce what works and evolve technology sustainably, supporting the organization's growth.

Projects I typically participate in:

Technology Due Diligence
Definition of IT roadmap andoperating and governance model
Modernization ofERP and business applications
Automation with RPA, AI, and Low Code
Optimization of technologicalCAPEX / OPEX
Organization and sizing ofIT teams
Management,rationalization, and savings fromtechnologicalsuppliers
Support ingrowth, integration, or reorganizationprocesses

I am involved in both strategic definition and operational execution, with a collaborative and measurable results-oriented approach.

If you are looking for senior technology leadership to complement your team and bring criteria, method, and execution capability, I will be delighted to help you.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Lean Done Efficient Tech
Senior Tech-Advisor
TECH
September 2025 - Today (9 months)
Madrid, Spain
C-level engagements supporting C-Level on cost optimisation (CAPEX/OPEX), enterprise architecture decisions (ERP) and automation-driven efficiency (RPA & AI).
ERP AI Automation RPA Vendor Management IT Strategy
Padel Nuestro / Siux Padel
CIO / CDO
E-COMMERCE
September 2023 - May 2025 (1 year and 8 months)
Madrid, Spain
Executive Committee member reporting to CEO & Private Equity Board.

Full accountability for Technology, Data, Processes and Portfolio (3M€ | 28 people).

Stabilized and reshaped architecture (ERP, Webs, POS, Data, AI) to support PE growth target.

Delivered 40+ initiatives prioritized on ROI and speed-to-impact (data platform, AI-driven Catalogue, Demand & Price Optimization, Real-Time Analytics, Returns and Shipping Platforms).

Led omnichannel relaunch in 23 webs/marketplaces supporting +44% growth in 2025.

Achieved 15% OPEX savings through vendors service renegotiation and stack optimization.

Implemented full IT governance model: Budget, Demand, Incident, Change, BCP/DRP, SLAs, etc.

Executed cybersecurity with 50+ actions, ensuring ISO-27001 and GDPR compliance.

Acted for 3 months as Interim Director of Digital Marketing & Revenue, aligning technology, marketing and commercial execution.
E-commerce IT Strategy Data visualisation Vendor Management Amazon FBA
DIA RETAIL
Director of IT Business Partners & Services
RETAIL (SMALL BUSINESS)
May 2022 - September 2023 (1 year and 4 months)
Madrid, Spain
IT Director Business Partners & Services in charge of relationship between IT and Bussines Units regarding transformation and software projects & services (ERP, POS, Delivery QCommerce, ML, GCP, Data, Web, App, Low Code, Salesforce, Payroll, TMS, Supply, etc.)

Direct management of IT Spain (25M€ | 40 people) giving IT support to +3000 points of sale including POS availability, incident management and business continuity, local regulatory adaptations, coordination with store operations, etc.

Led collaboration with Global IT (60M€ | 200 people) including local implementation of global standards, architecture and policies; mediation between local business priorities and global IT roadmaps; and reporting and alignment in a matrixed environment.
ERP Business Transformation Product roadmap IT Governance Budget