Freelancer profile translated to English.

Description

For over fifteen years, I have been dedicated to corporate communication. It is my passion, and I believe I am incredibly fortunate that it is also what I do best. Every company has the potential to communicate, to tell its story in the media, at industry events. But for this, it needs someone who knows the codes, who has the contacts, and who can establish what can be expected and what cannot.

I have managed the communication for brands such as Opel, Saab, Subaru, and SsangYong, as well as flexible mobility services like Astara Move and carsharing GoTo.

As an independent consultant, I have provided my services to companies such as LAFON Spain and Madic Iberia (service stations), Finanbest (fund management), Techrules (electric mobility), Maxus (commercial vehicles), DriiveMe (fleet movement), RayvoltBike (electric bikes), Capmar (smart bus stations), Clicars (online car sales), Olipes (lubricants), Orio Spain (spare parts), Cachivache Taberna and La Raquetista (restaurants), and Miguitas (pet bakery).

I encourage you to sit down with me, tell me what you think you need, and let's think together about how we can effectively communicate your messages.

Industry field of expertise

Languages

English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Astara Move
Marketing & PR Manager
AUTOMOBILE
April 2021 - May 2025 (4 years and 1 month)
Madrid, Spain
- Direction of the global communication, marketing, and public relations strategy for Astara Move, the mobility division of the Astara Group.
- Implementation of multi-channel campaigns (earned, owned, paid) that boosted brand visibility in the areas of sustainable mobility and electrification.
- Management of the annual communication budget (€600K) and relationships with external agencies and media.
- Development of digital and social media strategies.
- Coordination of forums and congresses, including the Madrid and Barcelona Motor Shows.
- Outstanding achievement: coverage in national news and the “Best Mobility Solution 2024” award (Neomotor / Prensa Ibérica).
Communication strategy Media relations Event organization Digital marketing Press releases
Subaru España
Press Coordinator
AUTOMOBILE
June 2018 - April 2021 (2 years and 10 months)
Madrid, Spain
- Management of the communication and press strategy for both brands within the Astara group.
- Coordination of the press fleet, budget management (€300K), events, and branded content.
- Media relations
- Participation in trade fairs, motor shows, and industry conferences, strengthening media positioning and brand visibility.
Press releases Communication strategy Event organization Media relations Branded content
GENERAL MOTORS
COMMUNICATION SPECIALIST
AUTOMOBILE
January 2007 - September 2010 (3 years and 8 months)
Madrid, Spain
Responsible for Communication for Commercial Vehicles and New Propulsion Technologies (OPEL, SAAB, CHEVROLET), Executive Presence in Forums, congresses, etc. Motor Shows, Presentations, Executive Interviews, Writing of the internal magazine. Success story: Bringing electric vehicle technology closer to specialized and general media.