Jadhe Issartel

I worked on banking journeys subject to strong regulatory constraints, with a focus on clarity, compliance, and commercial performance.

- Design and optimization of commercial landing pages (including a Black Friday operation): offer hierarchy, reassurance, funnel optimization.

- User testing, A/B testing, improvement of accessibility and readability. Performance analysis (KPI, clicks, scroll, conversions) to identify friction points.

- Prioritized optimization recommendations, focused on conversion and understanding of offers.

- Close collaboration with Data, CRM, compliance, and business teams.

- Production of ready-to-integrate Figma deliverables.

-> Impact: improved conversions, reduced friction, and strengthened user trust.

I played a key role in the brand's transformation towards B2C and in creating a high-performing e-commerce experience.

- Design and optimization of the online store: purchasing journey, product pages, cart, reassurance, conversion.

- Work on UX, content, information hierarchy, and brand universe consistency.

- Participation in the creation of a new range dedicated to individuals.

- Management of the digital strategy: content, storytelling, campaigns, SEO/SEA.

- Contribution to the in-store customer experience (merchandising, journey).

-> Impact: creation of a high-performing e-commerce channel and repositioning of the brand towards the general public.

- Hybrid role combining research, design, and consulting, for various digital projects.

- Qualitative and quantitative user studies: interviews, tests, surveys, behavioral analyses.

- Optimization of conversion-oriented journeys: understanding offers, reassurance, clarity of key steps.

- Analysis of purchasing behaviors (clicks, scroll, abandonment) to prioritize high-impact actions.

- Production of strategic deliverables: personas, journeys, insights, recommendations.

- Facilitation of co-creation and alignment workshops.

- Support for product teams in an assertive consulting role. - Interventions for clients in retail and e-commerce.

-> Impact: accelerated product/service decisions through structured and immediately actionable analyses.