About Jade
English
Native or bilingual
Experience
- Groupe AUZOU EditionsProduct ManagerSeptember 2023 - Today (2 years and 9 months)For the albums and comics catalog:- Sales and market analysis (GFK panel)- Implementation of the promotional plan in line with the editorial plan and commercial needs: creation of sales support tools (fact sheets, posters, goodies, POS, catalogs, activities and games for children, etc.), establishment of strong partnerships, sale of comic strips to children's magazines- Management and monitoring of the marketing budget, cost optimization
- The Little WhaleCreator of The Little WhaleMay 2020 - Today (6 years and 1 month)Paris, FranceCreator of The Little Whale: e-shop of birthday cards and posters for children. https://www.thelittlewhalestationery.com/
- Kusmi TeaProduct ManagerJanuary 2022 - August 2023 (1 year and 7 months)Paris, FranceWithin the marketing team, development and management of the product marketing plan:- Market analysis: competitive intelligence, trends- Monitoring of product launch performance- Participation in the design of the product marketing plan in line with the brand's strategic directions- Development of new products (in connection with the various operational teams)- Continuous improvement of catalog products (compliance, repack, packaging optimization, etc.)- Optimization of the marketing mix and product profitability- Development of marketing tools to support the sales force and the commercial force
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Education
- Master LLCE English StudiesSorbonne Universities2018
Skill set (10)
Categories
- Other