Jade Pastorino

My role was to design the user experience and visual identity for a mobile application integrating artificial intelligence-based features (currently confidential concept). The goal was to create an intuitive, modern, and coherent interface while laying the foundation for a strong and recognizable brand image. I conducted in-depth research on the user journey to optimize navigation and understanding of features. I also designed the logo and the entire branding (colors, typography, art direction), then defined a complete Design System to ensure interface consistency across the entire application.

Finally, I created high-fidelity mockups and prepared deliverables for clear and efficient handover to developers during the integration phase.

- UX research and user journey design

- Logo and visual identity creation (branding, colors, typography)

- Design System and UI components design

- Creation of mockups and transactional emails on Figma

- Responsive design (tablet)

- Dark Mode design variations

- Mockup preparation for the development phase

- Collaboration with developers

My role was to redesign the Pro-Inter Drive mobile application, a grocery drive service, to make it more intuitive, aesthetic, and original, thus differentiating it from competitors. I conducted in-depth user journey research, created a unique visual identity (colors, typography), and designed the mockups as well as the interactive prototype. Finally, I ensured the preparation of the mockups for smooth handover to the developer.

- Creation of the visual identity and user journey for the mobile application

- Creation of images for Apple Store/Google Store

- Creation of advertising banners for the mobile application launch

- Work in collaboration with a developer

- Creation of the brand's visual identity (logotype, colors, art direction)

- Website creation (mockups, prototyping, responsive, QA)

- Commercial flyer creation

- Project management

- Collaboration with a developer

https://www.velocation17.fr/accueil