Freelancer profile translated to English.

Description

Hello everyone, ⭐️

I am Jade Keller, a graduate of an MBA in Digital Marketing Business, specializing in Luxury at EFAP Paris.

Passionate about the beauty, lifestyle, and digital universes, I now support brands in developing their image, their online visibility, and creating authentic and impactful content.

My background has allowed me to evolve in demanding and international environments, particularly at Hyatt Group, Hôtel de Crillon, and Parfums Christian Dior, where I developed my skills in digital strategy, project management, social media, content creation, influencer marketing, and brand communication.

Having grown up between Indonesia, Cameroon, Tunisia, and France, I have had the chance to build a great capacity for adaptation and cultural openness that today nourish my creativity and my way of approaching brands, their stories, and their audiences.

Curious, creative, and always on the lookout for new digital trends, I enjoy transforming a brand identity into a coherent visual and editorial universe, while maintaining a strategic approach based on business objectives.

In parallel with my professional activity, I am developing my own lifestyle and beauty content creation universe through collaborations with brands. This experience allows me to stay connected to trends, social platforms, and current consumer expectations.

If you would like to learn more about my background, I would be delighted to send you my portfolio (letters of recommendation, detailed professional experiences, thesis, won case studies, etc.)

Thank you for taking the time to discover my background, I hope to have the pleasure of working with you soon :)

Jade ✨

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

parfums Christian Dior
Junior Project Manager Owned Media
FASHION AND COSMETICS
July 2024 - December 2024 (5 months)
Paris, France
Definition and management of the strategy and daily activities of social media, with a focus on curating and reposting content created by influencers.
Sourcing, coordination, and publication of editorial content.
Competitive benchmarking and market trend monitoring.
Participation in the launch and coordination of campaigns on the @dior and @diorbeauty accounts.
Monitoring and analysis of performance indicators (KPIs) through various reports.

—- English Version

Manage strategy and daily activities for the social media
account focusing on regram/ repost influencer content.
Source, coordinate, and post content
Competitive benchmark and trend analysis.
Assist in launching and coordinating campaigns on @dior &
@diorbeauty.
Monitor performance indicators through diverse reports.
Social media Project Management Content marketing Digital communication Communication
hôtel de Crillon
360 Communication Junior Project Manager
HOSPITALITY
September 2022 - February 2023 (5 months)
Paris, France
Social media management and community animation.
Creation and updating of digital brochures on WordPress.
Conception of editorial content (texts, visuals, videos).
Management of collaborations with media and influencers, as well as the organization of their stays and partnerships.
Project management for events, including the organization of a two-day event, Christmas animations, and marriage proposal setups.

—- English Version

Community management
Digital brochure on Wordpress
Creation of editorial content
Manage media and influencer stays and offerings.
Project manager for a two-day event and others such as
Christmas animations & marriage proposal setups.
Project Management event manager Content marketing Wordpress Social media
Hyatt
Junior Digital Project Manager
HOSPITALITY
September 2021 - February 2022 (5 months)
Paris, France
Management of social media for 6 Hyatt hotels in France.

Development and creation of editorial content (photos, videos, editorial calendars, posts).
Competitive benchmarking and market trend monitoring.
Monitoring and analysis of performance indicators (KPIs).
Optimization of digital strategy and social media performance.
Organization and execution of photoshoots (food and beverage, hospitality, events).

—— English version

Manage social media for 6 Hyatt hotels in France.
Create editorial content (photos, videos, editorial calendars...).
Competitive benchmark and trend analysis.
Monitor performance indicators.
Optimize digital strategy.
Photoshoots (F&B, hotel, events...).
Social media Content marketing Brand content Project Management Meta Ads