Jade J.

Complete UX/UI redesign of an existing e-commerce site for the brand Ma Petite Bougie Personnalisée, with the goal of **modernizing the design, clarifying the message, and optimizing the user experience**.

The project began with a graphic research phase to propose an artistic direction consistent with the existing brand guidelines, while bringing a more modern, elegant, and target-audience-appropriate touch. Following approval, I carried out the complete design overhaul of all site pages.

Particular attention was paid to the user experience, especially regarding **understanding the offering and the fluidity of the journey**, with in-depth work on the structure, content hierarchy, and overall ergonomics.

I also optimized the navigation menu to make it more intuitive and facilitate access to different product categories.

Finally, specific work was done on the product pages and the customization process, aiming to simplify steps, improve understanding, and make the user experience smoother.

- Graphic research and artistic direction aligned with existing guidelines

- Complete design overhaul of all site pages

- Menu optimization for fluid and intuitive navigation

- User experience (UX) improvement

- Simplification of the product customization process

- Product highlighting and message clarification

- 100% responsive design (mobile, tablet, desktop)

Founder of Agence Tulsi, I support therapists, practitioners, and wellness professionals in creating custom, aesthetic, and deeply aligned websites for their identity. My specialty is designing secure, optimized, and intuitive showcase sites capable of conveying the energy and uniqueness of each project.

I work exclusively with the Divi builder, which I master perfectly, to offer modern, responsive sites built according to best technical and design practices. I also bring solid expertise in the wellness sector, allowing me to create interfaces that are professional, sensitive, and consistent with the audience's expectations.

My key skills:

- Expert mastery of Divi Builder (advanced modules, templates, optimization, responsive).

- Creation of immersive, fluid, and personalized showcase sites.

- Respect and enhancement of graphic guidelines (color harmonies, typography, branding).

- Integration of essential tools: appointment booking, forms, newsletter, blog, light e-commerce.

- Technical optimization: speed, security, clean structure, basic SEO.

- In-depth knowledge of cPanel O2Switch, complete hosting management (databases, SSL, redirects, migrations...).

- Expertise in the wellness & holistic sector, for aligned and sensitive communication.

- Personalized support: advice, teaching, autonomy, quick feedback.

My goal is to create reliable, attractive, and effective websites that can attract your clients and sustainably support your wellness business.

- Design, development, and management of the website under WordPress (Avada theme), with regular content updates and user experience optimization.

- Implementation and monitoring of visual identity, design of communication materials (flyers, social media visuals), and management of social platforms.

- Creation and management of digital and print content to enhance company visibility.