Freelancer profile translated to English.

Description

5 years of experience in digital, merchandising, and strategic marketing within several brands: Gemmyo, Chloé, Hermès, Jacadi, Etam, Galeries Lafayette, Maison du Monde.

Today, I support brands in building a coherent, aesthetic, and high-performing image – both online and in-store.

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What I can bring you

Website & E-commerce

• Page redesign or creation (UX/UI)

• User experience optimization

• Building a coherent brand image

• Performance analysis (Google Analytics, Contentsquare…)

• Tools: WordPress, Drupal, Figma

esaux sociaux

• Image/editorial line repositioning

• Training / structure / organization

• Creation of visual content & guidelines

• Acquisition & engagement strategy

Graphic Creation & Visual Identity

• Moodboards, palettes, typographies

• Creation of visuals for web & retail

• Variations / templates / guidelines

• Artistic + commercial approach

Merchandising & Point of Sale

• Window display / POS / silhouette guidelines

• Product staging

• Artistic direction of window displays

• Commercial optimization of spaces

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My Approach

I combine:

• a focus on detail (premium rendering & visual consistency)

• understanding of the customer / KPIs

• creativity

• a strategic vision serving the business

Languages

French
Native or bilingual
English
Fluent
Chinese
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Gemmyo
Web Art Director
LUXURY GOODS
October 2023 - Today (2 years and 8 months)
Paris, France
My main responsibilities:
• Management of the brand's digital image and visual identity
• Artistic direction of web pages (landing / product pages / storytelling)
• Creation & optimization of UX/UI with a conversion-oriented approach
• Building guidelines (packshots, typographies, graphic charter…)
• Production of premium content: visuals, animations, creative concepts
• Monitoring, benchmarking & inspiration to anticipate market evolutions
Art Direction UI/UX Figma Graphic Design Social Media
Hermes
E-merchandising Assistant
E-COMMERCE
January 2022 - August 2022 (7 months)
Paris, France
E-merchandising / E-commerce Catalog / Publication
Analysis and management of the offering / Management of the e-commerce team
Performance analysis: Google Analytics / Contentsquare / Magento
E-merchandising Google Analytics Content Square Magento E-commerce Training CRC
Chloé
E-commerce Manager
E-COMMERCE
August 2022 - August 2023 (1 year)
Paris, France
Creation and production of editorial content for E-commerce
Preparation of editorial briefs for copywriters, translators, and graphic designers
Preparation of mockups for the homepage and various site pages, in line with the brand image strategy and online contribution via WordPress
Supervise E-commerce shootings
Ensure delivery, retouching, and deadline tracking for assets
Manage the editorial activation schedule
Propose and improve user experience (UX/UI) via Figma
E-merchandising: site ranking and creation of sections/contentsquare analysis
Develop a strategy and manage 25 influencers
Shooting
E-merchandising Influencer Marketing Wordpress E-commerce UI/UX Content Square Shooting