Freelancer profile translated to English.

Description

Graduated from Tsinghua University (Beijing) with a degree in Fine Arts and from Paris 1 Panthéon-Sorbonne University with a degree in Arts and Communication, I am an expert in branding and intercultural communication. I assist brands in creating strategies and visual identities. My background allows me to support innovative projects with high impact, particularly in the fields of culture and technology.

🎨 What I do

Brand DNA definition: mission, vision, values, storytelling

Artistic direction and creation of coherent visual identities

UI/UX design and intuitive interface design (Figma, Adobe Suite)

Creation of multimedia content (print, digital, video, social media)

Communication strategy and deployment on social networks

My asset:

Thanks to my Franco-Chinese background and my artistic practice, I bring a creative vision that connects strategy and cultural sensitivity. I enjoy transforming abstract ideas into impactful and accessible visual experiences.

Skills:

Brand strategy & storytelling;

Artistic direction & visual identity;

UI/UX design & creative content;

Tools: Adobe Creative Suite, Figma, Canva, Office Suite

I am open to assignments in branding, graphic design, artistic direction, visual communication, and creative projects related to AI.

Languages

French
Native or bilingual
English
Conversational
Chinese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Lapins.ai (Start-uptech)
Creative Director – Brand Strategy
DIGITAL AND IT
June 2025 - Today (1 year)
Paris, France
Conception and management of the brand strategy from the company's inception;
Definition of positioning, mission, vision, values, and storytelling for Lapins;
Creation of a coherent visual identity, UI for the MVP interface; Conception of the brand voice and tone systems for AI coaches;
Collaboration with the product team to align narrative with user experience;
Deployment of LinkedIn content and community strategy
Graphic Design Artificial Intelligence Branding Social Media Storytelling
Freelance
Curator and Artistic Director
CULTURE
September 2023 - June 2025 (1 year and 9 months)
Creation of visual identities, brochures, videos, social media campaigns; Artistic direction of cultural events and exhibitions (Europe & China); Strategic support for brands in the cultural and lifestyle sectors
Social Media Graphic Design Branding
Galerie Francis Barlier
Communication and Event Management Assistant
CULTURE
March 2023 - April 2023 (1 month)
Creation of graphic content for social media and event materials. Participation in exhibition coordination: guest management, logistics, and scheduling.