Jade C.

- Development of marketing and press strategies, calendars, and budgets for France and internationally

- Participation in product development (development of storytelling, dialogue with perfumers, artistic inspiration research)

- Creation of training tools and presentation of launches for employees and partners

- Creation of promotional tools

- Preparation of creative briefs and supervision of product shoots (packshots and lifestyle)

- Support for the development of store displays (visual merchandising)

- Management of B2C communication (website trudon.com, newsletters, social media)

- Daily management and monitoring of press/influencer agencies in France, USA, UK, China, DACH, Spain: creation of communication tools, monitoring, tracking of activations, negotiation and management of paid influencer campaigns

- Organization of press events in all the previously listed zones

- Supervision of the website redesign (in 2020)

- Deployment of the Trudon loyalty program: la Cour.

- Monitoring and tracking of performance indicators for 18 points of sale (traffic, conversion, ATV, UPT)

- Management and monitoring of communication campaigns: customer and partner emailing, product sampling, newsletters, website

- Organization of customer or corporate events: store openings, thematic appointments, facial treatment workshops, etc.

- Visual Merchandising management in line with the marketing objectives of the different sales areas and creation of in-store tools: temporary installations, window displays, ...

- Press relations management

- Creation and monitoring of partnerships with cultural and lifestyle companies

- Management of internal communication with the Cartier and Richemont group: newsletters, visits dedicated to Cartier staff and clients, internal events

- Management and coordination of the 2015 donation campaign: updating databases, producing dedicated documents, monitoring annual reports on donations and fundraising, organizing the annual donors' evening

- Organization and supervision of public and VIP exhibition openings: Beauté Congo – 1926-2015 – Congo Kitoko, Cali Clair-Obscur, and Daido Tokyo exhibitions.