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Jade BernardJB

Jade Bernard

Marketing & Communication Manager

€450/day
Saint-Paul, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jade

From my first years of higher education, I started with an observation: companies must succeed in their digital transition to survive in the first place and to shine in the second.

We have all been witnesses and actors of the beginnings of this digital revolution, particularly through the strong arrival of smartphones, applications and social networks or e-commerce in our lives and consumption habits.

I quickly wanted to develop my skills to help these companies optimize their online presence. In my spare time, I trained myself on Google & Hubspot Academy, Photoshop, Wordpress, and Prestashop self-taught to know how to use the best tools available to me. I had no time to lose to achieve what I wanted to do with my professional life: support passionate and engaging entrepreneurs in developing their projects.

Since then, I have helped many companies, small or large, hesitant or ambitious, serious or completely crazy. And I always get great satisfaction from it. I adapt to their language, their pace, their vision and their objectives to help them exist on the Internet.

Whether you are at the stage of filing your company's patent, with your first or 6,543,221st client and you want to develop your online presence, I am available to listen and discuss your project.

My mission is to guide you on implementing a concrete and clear action plan for you. After understanding who you are, your business, and what you want for your company, I will propose what seems most appropriate to you according to your resources and objectives. If you don't know where to start, I am proactive in suggesting the tools, platforms, and budgets necessary to achieve the expected return on your digital efforts.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

  • Portuguese

    Conversational

Can work on-site
Saint-Paul (up to 50km)

Experience

  • Squirrel mobile
    Digital Marketing Manager
    June 2021 - Today (5 years)
    La Possession, Reunion
    - Develop the digital marketing offer for our customers: creation of digital strategies, management of paid campaigns, KPIs, reporting, site creation on Wordpress (content creation and integration), etc.
    - Take charge of SQUIRREL's digital marketing to improve visibility, set up partnerships, optimize the inbound marketing strategy / Develop marketing strategies of internal tools (Oucé application, Click & collect tool, InfoTrafic 974 application, etc.)
  • Mantu
    Traffic Manager
    March 2019 - August 2020 (1 year and 5 months)
    Lyon Area, France
    Optimization of traffic acquisition levers for Mantu Group, its brands and external clients :
    - Strategy and media planning
    - Managing paid acquisition campaigns (paid social, SEA) : client recommendations, implementation, setup, performance analysis, reporting and optimization for online advertising campaigns
    - Conversion rate optimization using A/B tests, custom landing pages, consumer journey iterations, etc.
    - Budget management, ensuring campaigns are ROI-based
    - Clients & Projects management: working closely with internal design center, data analysts, developers and webdesigners
  • Adthink
    Media Trader & Data Analyst
    June 2018 - March 2019 (9 months)
    Lyon Area, France
    - Media buying strategy based on advertisers objectives (external DSPs, internal adserver)
    - Campaigns setup on media buying platforms (internal and external)
    - Monitoring, analysis of results and optimizations in a logic of growth and customer loyalty
    - Follow up, reportings and recommendations to clients
    - Delivery management of the publisher websites on programmatic accounts
    - Coordination of technical bugs
    - Management of the gross margin generated by the assigned clients portfolio
    - Ordering of graphic creatives from the design studio
    - Interface with internal interlocutors (publishers, business developers, designers, technical team) and external (advertisers, agencies, adtechs)

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Education

  • Master of Science (Msc) Digital Marketing
    SKEMA Business School
    2017
    E-CRM, E-commerce, Project Management, Social Networks & Communicty Management, Business Development, Leading & Managing Change, Meeting & Virtual Team Management, Conflict Management, Globalization, Online Communication & Web Design, Advertising Strategy, SEO, SEA
  • BBA European Business School
    INSEEC U.
    2016
    SEO, SEA, E-Commerce, E-consumer Behaviour, E-Business Strategy, Online Communication, Social Networks, Project Management, English, Spanish, Chinese, International Management Issues, Change Management

Certifications

Skill set (43)

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