About Clementine
- Global and tailor-made marketing strategies to stimulate growth
- Successful launch of brands in new markets
- High-performance digital campaigns: SEO, SEA, content marketing
- Strong and engaging brand identity
- Redesign of websites and optimization of e-commerce sales
- Customer loyalty and upsell programs
- Analysis and monitoring of relevant KPIs
- Clear strategic vision and concrete solutions
- Creative and innovative approach
- Clear and effective communication
- Total commitment to your success
English
Native or bilingual
German
Basic
French
Native or bilingual
Experience
- FitRepublik & StudioRepublikMarketing DirectorSPORTSJanuary 2019 - November 2022 (3 years and 10 months)Dubaï, United Arab Emirates
- Conception and implementation of a 360-degree marketing strategy for sports and wellness facilities, covering digital and traditional channels.
- Direction of the successful launch of StudioRepublik and piloting its continued growth over 3 years.
- Management of sales initiatives and establishment of targets and KPIs for optimal performance.
- Supervision of the IT roadmap for web, e-commerce and customer application platforms.
- Direction of the UX/UI team to improve the development and optimization of the site, e-commerce and application.
- Implementation of digital strategies including SEO, Facebook Ads and Google campaigns, focused on optimizing lead generation and performance indicators.
- Achieved a 20% increase in lead generation and a 30% growth in sales.
- FreelanceIndependent Marketing ConsultantCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)Lyon, France
- Development of tailor-made marketing strategies for various clients, based on in-depth expertise in market analysis, brand strategy and campaign execution.
- Benchmark LabsStrategy DirectorPHARMACEUTICALS INDUSTRYJuly 2016 - December 2018 (2 years and 5 months)Dubaï, United Arab Emirates
- Creation and implementation of marketing plans for health products in the Middle East.
- Management of a team of 10 people, supervision of brand strategies, in-store activations and digital campaigns.
- Development of the launch strategy for Revo, a SaaS platform for the pharmaceutical industry.
- P&L management, ensuring financial stability and project profitability.
- Launched 20 new products and managed 15 events, generating an annual contract of $600,000.
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Education
- Master in Marketing & International TradeECE - European Business School2006M
Certifications
- Hubspot Inbound MarketingHubspot Academy2019
- Google UX Design Professional CertificateGoogle2024