Freelancer profile translated to English.
Back to original languageAbout Clementine
I help brands in the wellness and lifestyle sector grow.
Before building a strategy, I understand the audience, the growth objective, and the problems.
Marketing's sole purpose is not to be aesthetic but above all to produce commercial results.
In 15 years, I have managed multi-brand portfolios, relaunched failing projects, built high-performing digital ecosystems, and restructured loyalty programs. My experience spans fitness, beauty, luxury, and lifestyle — from founding a creative agency in Paris to leading the marketing of Dubai's most ambitious wellness platforms.
What I bring:
- Brand strategy and positioning — rebranding and launching in new markets
- Digital ecosystems: UX/UI, CRM, conversion-oriented acquisition funnels
- Design of membership and loyalty programs — focused on retention, not just rewards
- Promotional strategy reducing reliance on discounts without sacrificing volume
- Management of Meta, Google, influencer, and content campaigns
- Product and service launches — pricing strategy, positioning, go-to-market
- Team leadership and P&L management
Sectors:
Fitness & wellness | Beauty & personal care | Luxury | Lifestyle & entertainment
Notable results:
- Relaunch of a club post-Covid: from 200 to 3,000 adult members in 3 years
- Digital conversion rate doubled from 28% to 40%, acquisition cost halved
- Restructuring of a loyalty program reducing discount exposure by 56% — while enhancing the premium member experience
- Founding and sale of a Parisian agency with a €1M VC offer, clients L'Oréal, YSL, Armani, Sony Music
English
Native or bilingual
German
Basic
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- House Of EnspaMarketing DirectorFASHION AND COSMETICSNovember 2024 - June 2026 (1 year and 7 months)Dubai City, United Arab Emirates
- Led the marketing strategy for a portfolio of 3 distinct lifestyle brands
- Complete rebranding of The Nail Spa and Hair by Marquee — visual identity, website, and in-store experience
- Launched 12 new services with pricing strategy, positioning, and integrated communication plan
- Reduced discount level by 6% through a structured promotional strategy
- Restructured the loyalty program — top tier reduced from 45% to 20% of members
- +5% new customers through a digital acquisition strategy
- ClementineConsultantJanuary 2023 - Today (3 years and 7 months)Paris, FranceI assist brands with marketing challenges that truly hinder their growth — whether it's a positioning that doesn't convert, an acquisition funnel that loses leads, or a go-to-market plan that needs rebuilding.Missions cover market analysis, brand strategy, and campaign execution — with a clear objective: actionable recommendations and concrete results, not just reports.
- FitRepublik & StudioRepublikMarketing DirectorSPORTSJanuary 2019 - November 2022 (3 years and 10 months)Dubaï, United Arab Emirates
- 360° commercial and marketing strategy for two brands — annual budget 2M AED
- Complete relaunch of StudioRepublik: from 200 to 3,000 adult members in 3 years
- Digital conversion rate doubled from 28% to 40%, acquisition cost halved
- +20% leads generated via SEO, Facebook Ads, and Google
- Complete redesign of the website, e-commerce, and member app
- 30 events and activations delivered
Reviews
Antoine
KNR Agency
Reviewed on 2/9/2024
Thank you Clementine for your exceptional work. Your creativity, listening skills, and knowledge of the fashion market were crucial to our success. Perfect collaboration and results beyond our expectations. Looking forward to working together again!
Recommendations
Be the first to recommend Clementine
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Marketing & International BusinessECE - European Business School2006M
Certifications
- Hubspot Inbound MarketingHubspot Academy2019
- Google UX Design Professional CertificateGoogle2024