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Jacques CastelJC

Jacques Castel

Corporate communication consultant

€600/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jacques

With over 15 years of independence and experience in agencies (Publicis Consultants, BBDO, Carré Noir), I help companies clarify their message, structure their communications, and build communications that truly create value, both internally and externally.

My role: to provide expert, strategic, and sensitive insight to reveal what makes an organization unique, formulate the right narratives, and bring coherence to communication, employer branding, or transformation projects.
Help you say it right, say it true, and engage sustainably.

My expertise:
  • Communication & Editorial Strategy
Bring out the right message, structure a clear editorial line, and design content that strengthens your credibility and positioning.
  • Employer Branding & Internal Communication
Clarify your identity, values, and employer promise to attract, mobilize, and retain talent sustainably.
  • Branding & Storytelling
Develop inspiring narratives, strong identities, and consistent messaging that create meaning and build buy-in.
  • Audit & Perception Studies
Understand how you are perceived, analyze your narrative challenges, and reveal your areas for improvement for fairer and more effective communication.
  • Transformation Support
Build communication and mobilization strategies to engage your teams in your strategic evolutions.
  • Community & Social Management
Deploy a coherent, editorialized, and engaging digital presence around your messages and values.

Bonus: Career & Employee Videos
I also produce immersive and authentic videos to showcase your talents, careers, and projects – formats that enhance your HR and corporate communication.

Looking for a partner to structure your communication, clarify your message, and engage your audiences? Let's talk.
  • Spanish

    Basic

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Paris (up to 20km)

Experience

  • Wharf
    Director, Corporate Communication Consulting
    CONSULTING AND AUDITS
    September 2009 - Today (16 years and 9 months)
    Paris, France
    At Wharf, I assist companies in creating their new narratives: communication strategy, branding, storytelling, and audiovisual production to enhance coherence, impact, and engagement.

    Key Clients: ALTRAN, SEGULA Technologies, SYSTEME U, AGGLO d’EVRY, ALLIANZ, VOLVO TRUCKS, EDF, SAINT-GOBAIN, SAIPEM, SCAEL, Amadeus….
    Communication Strategy Strategic Planning Branding Consulting Digital Communication
  • Publicis Consultants
    Director, Consulting
    CONSULTING AND AUDITS
    September 2001 - September 2009 (8 years)
    Paris, France
    Managed a team of 8 people: Project Managers and WEB Developers
    Main mission: Head of the Management and Project Production unit. Coordinate multimedia activity: Creation and production of communication systems (Website, intranet, extranet, CD-ROM...) for the agency in the Corporate (Corporate Identity) fields.

    Key Clients: ACCENTURE, PPR, CREDIT AGRICOLE, DANONE, FNAC, GEODIS, CNAF, CHRONOPOST INTERNATIONAL, L’OREAL, ERNST & YOUNG, CASINO SUPERMARCHES, MOUSQUETAIRES, LAPEYRE, BOUYGUES TELECOM, CISCO, FAURECIA, MAZARS, SAUTER, TGV LYRIA, PARITEL TELECOM….
    Team Management Web Project Management User Experience Design Consulting Communication Strategy
  • CANAL+
    Digital Project Manager
    PRESS AND MEDIA
    January 2000 - September 2001 (1 year and 8 months)
    Paris, France
    Managed a team of 6 people: Web Developers
    Main mission: Implementation of the audience measurement system and internet user tracking tools on the Canal Plus web ring (www.canalplus.fr, www.itelevision.fr, www.canalsat.fr, ...).
    As well as the implementation of a decision-making tool for data analysis in technologies.
    Team Management Web Development IS Strategy

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Education

  • Master's in Communication
    University Paris 13
    1996

Skill set

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