Freelancer profile translated to English.

Description

How to accelerate your sales growth?

From my experience, I have learned one thing: **the "customer in the healthcare industry" is the patient**. The entire strategy must be organized around this customer, yet **nearly 1 in 2 patients has a poor user experience (UX) with their treatment**. This **primarily explains their poor adherence but also a lack of long-term persistence**.

How do you analyze your market and growth potential? Do you consider the "time" dimension that often explains the gap between expected sales and observed reality.

The integration of a healthcare journey analysis and the "adoption delay" are two concepts that shed a different light on strategic objectives and the operational tactics to implement.

From this analysis, we can develop a **global strategy to build the best possible patient experience**:

• Accelerating the diagnosis timeline and reducing delays,

.** Supporting prescribers to help them engage their patients.

• Developing an offering that combines the intrinsic qualities of your medications with proper usage services to achieve the best real-world performance.

• Building an operational communication strategy to engage each of your target prescribers and physicians based on their progress in the customer "lifecycle".

CRM Management and omnichannel communicationto reach each of your physicians at the right time through the right channel.

I will support you at every stage, whether it's for defining and implementing the global strategy or just for one of the steps.

The deployment of such an approach accelerates growth and increases profitability.

Submit your problem to me or invite me to lead a workshop to revisit your market dynamics analysis.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Amphets – Consulting
Partner – (Corp Management Team)
CONSULTING AND AUDITS
January 2012 - Today (14 years and 7 months)
Paris, France
• Expert in CRM and multi-channel marketing: organize CRM platform and content approved repository as well as HCP's dedicated website or landscape to back multi-channel campaigns.
• Expert in the contribution of Behavioral sciences to the good use of treatments. Shared Decision Making for HCPs and Patients Support Program for patient's adherence.
• Expertise in Patient's pathway analysis and re-design to identify the Moments of Truth and run 'Problem solving' workshops to improve pathways under constraints.
• Coordinate Product launches & brand campaigns: for products as well as companies, at global or country level (US, France); define and deploy pre-marketing strategies; create the right context for product's access.

Results: successful launches and development of branded products and company deployment, skills=[]
Allianz Global Assistance – Assistance & Services
Director Health & Wellness
BANKING AND INSURANCE
January 2014 - August 2016 (2 years and 7 months)
Paris, France
• Deploy & manage Patient Support Programs for the Pharmaceutical industry; Wellness and Prevention Programs for health insurance. Analyze the need, define the program architecture, manage content writing, train and coach the Health Care Professionals (Nurses, Medical Doctors, Dieticians) delivering the programs. Manage day-to-day activity of the HCPs team and client relationships.
• Define and implement the IT architecture requested to deliver these programs (regulatory & legacy constraints)
• Rejuvenate programs by digitalization and integration of Internet of Things: improve previous programs using digitalization and new technologies.
• Speaker in conferences about non-adherence issues, PSP's and connected health.

Results: deploy and manage efficient prevention & disease management programs, skills=[]
Medco International – Health Management; e-Health
Managing Director – (Corp Management Team)
HEALTH AND WELLNESS
September 2011 - August 2012 (11 months)
Paris, France
• Organize from scratch the French Affiliate: Regulatory status definitions, incorporation process, implement HR and Financial processes. Contribute to the definition of the European strategy. Define the Business Model and the Business plan; promote the service to the various stakeholders and conduct lobbying activities. Initiate a communication plan to raise the notoriety. Speaker in conferences and active member of Think-Tanks around e-Health & m-Health.
• Initiate the deployment of programs in immunology and virology: patients' issues analysis, pathway optimization, coordinate PSP structure definition and content production

Results: Creation of the affiliate with conditions for a successful ramp-up of the activity., skills=[]