Freelancer profile translated to English.
Back to original languageAbout Jacqueline
I support companies, agencies, and growing teams with marketing, content, and web projects when internal structure, time, or operational capacity is lacking. My focus is on content management, digital marketing support, campaign implementation, website/CMS projects, and project coordination.
With over nine years of experience in marketing, content, and digital projects, I combine editorial thinking with structured execution. I have supported B2B SaaS marketing, go-to-market planning, social media and email campaigns, landing pages, CMS maintenance, SEO basics, analytics evaluation, and international web projects, among others.
I am particularly strong where ideas need to be translated into concrete to-dos, clear timings, and visible results. I quickly familiarize myself with brands, target groups, and tools, think customer-centrically, and reliably bring projects to the finish line – remotely, hybrid, or in the Munich area.
German
Native or bilingual
English
Native or bilingual
Can work on-site
München (up to 50km)
Experience
- Randstad Talent Consulting,Client Consulting & Stakeholder CommunicationHUMAN RESOURCESOctober 2022 - Today (3 years and 10 months)Munich, Germany• • Managed clients, briefed requirements, and translated needs into clear communication and process steps.• • Created target group-specific outreach communication with segmentation, persuasive tonality, and channel-specific addressing.• • Coordinated interfaces between clients, candidates, and internal teams; on parental leave since 07/2024 and building freelance focus.
- Pink Tree Communications GmbH,Online Marketing & Project ManagementSOFTWARE PUBLISHINGSeptember 2020 - September 2022 (2 years)Inning, BY, Germany• • Managed marketing activities for a B2B all-in-one marketing SaaS solution from strategy to implementation.• • Developed go-to-market and campaign plans including budget, channel planning, timings, and operational execution.• • Managed website, email, and social campaigns on Facebook, LinkedIn, and Instagram, as well as landing pages, wireframes, layouts, and SEO basics.• • Utilized Google Analytics and Search Console, optimized marketing texts, and provided input for UX/UI, content, and product development.
- Philip Morris GmbH,CONTENT Content Marketing & Digital MediaRETAIL (SMALL BUSINESS)November 2019 - August 2020 (9 months)Munich, Germany• • Coordinated digital media planning and content marketing activities for the IQOS Loyalty Program.• • Created visual and textual content, supported campaign analyses, and optimized digital touchpoints.• • Managed all marketing activities of the IQOS Loyalty Program (IQOS CLUB)• • Optimized the website in terms of UX/UI
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Education
- Bachelor of Arts Business PsychologyHochschule Fresenius2014Bachelor of Arts Wirtschaftspsychologie
- FachhochschulreifeRainer-Werner-Fassbinder Fachoberschule2011Fachhochschulreife