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Jacqueline Garcia CastroJG

Jacqueline Garcia Castro

Social Media & Digital Content Specialist

€150/day
Santander, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jacqueline

I am a Social Media Manager and Digital Content Specialist based in Spain. I work remotely for fashion and e-commerce brands.
I have over 4 years of experience managing the digital presence of various online businesses. This includes content strategy, editorial calendars, content creation for Instagram, Facebook, TikTok, and LinkedIn, campaigns on Meta Ads and Google Ads, and design and publication of landing pages.

Data on what I have done:

Community growth: from 300 to 7,500 followers in 2 years.
6 accounts managed simultaneously.
More than 25 landing pages published in 3 years.
Paid media budget managed: up to €1,500/month.

Before specializing in digital, I worked for over 20 years in retail and brand marketing in Spain, Portugal, and Venezuela. This experience gives me a perspective that a purely digital profile does not have: I understand how the business behind social media works.
I offer these services remotely:

Social media management (strategy + execution).
Content creation and planning.
Paid campaigns on Meta Ads and Google Ads.
Landing page design and publication.
Website updates and maintenance.
Digital presence audit.

Tools: Canva, CapCut, Adobe Express, Meta Business Suite, Google Analytics 4, Metricool, Hootsuite, WordPress.
  • Spanish

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Consultoría Digital Autónoma
    Social Media & Digital Content Specialist
    February 2021 - Today (5 years and 4 months)
    Santander, Spain
    Simultaneous external management of digital presence, visual identity, and content marketing for portfolios of up to 6 brands in the health, wellness, hospitality, and services sectors (dermatological clinics, aesthetic centers, gyms, pediatricians, and restaurants).
    • • Multichannel Strategy: Comprehensive content and community management on Instagram, Facebook, TikTok, LinkedIn, and Pinterest for 6 accounts in parallel.
    • • Social Media Growth Milestone: Achieved community growth from scratch, increasing from 300 to 7,500 followers in 2 years (+2,400% engagement) on the managed accounts.
    • • Content & Email Marketing: Daily creation of high-impact copy and visual content (posts, reels, stories, carousels) along with the design and sending of corporate newsletters.
    • • Paid Media (Meta & Google Ads): Audience setup, creative design, and KPI optimization for paid campaigns with budgets up to EUR 1,500/month.
    • • Web Conversion: Design, layout, and publication of over 25 landing pages in 3 years focused on lead generation, seasonal campaigns, and specific launches.
    Social media Community management Social media Paid Media Web Design
  • Xibarix Trend, S.L.
    Social Media & Digital Content Specialist
    February 2026 - Today (4 months)
    Spain
    • • Product Management: Planning of purchases, inventory management, and product development aligned with online market trends.
  • Bestseller, S.L. (Marca SELECTED)
    Brand Manager - Digital Channels and Social Media
    July 2016 - September 2017 (1 year and 2 months)
    Andorra
    • - Supervision of the brand's digital content: website and social media for Spain, Portugal, Morocco, and Andorra markets.
    • - Coordination of seasonal campaigns, production of lookbooks, and campaign material for online channels.
    • - Design of new online sales channels and digital promotion strategy for a portfolio of 235 wholesale clients.
    • - Analysis of sales, results, and profitability of digital marketing actions.
    • - Development and launch of a new commercial brand (Antonio Banderas Collection): brand identity and digital presence.

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Education

  • Master
    Universidad Simón Bolivar
    2006
    Master
  • Bachelor's Degree
    Universidad Católica Andrés Bello
    1987
    Licenciada en

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