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Description

B2B/B2C Marketing Consultant | Go-To-Market | Acquisition | Growth

Are you a startup or scale-up looking for support to:

✅ Launch a new product or service

✅ Structure your Go-To-Market (GTM) strategy

✅ Quickly gain visibility and acquire users

I help you design and activate concrete marketing strategies, focused on conversion and growth — both in France and internationally.

Let's discuss your goals and see how I can help!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 50km)

Voi Technology
Marketing Manager
TRANSPORTATION
August 2021 - June 2024 (2 years and 10 months)
France
• Definition of the go-to-market strategy for France and Belgium, aligning with product features and market objectives (€).
• Collaboration with product and design teams for the launch of new scooter and bike models in Europe.
• Contribution to pricing and positioning strategy to maximize revenue.
• Management of a six-figure budget to promote the brand through online/offline marketing campaigns, events, and partnerships.
• Led the growth strategy through inbound channels (SEO, SEA, offline, etc.).
• Built growth dashboards and analyzed data to align marketing actions.
• Competitive analysis
Growth Marketing Growth Hacking Social Networks Marketing and Communication Strategy Product Marketing
Digital College
Marketing Lecturer
October 2023 - May 2024 (7 months)
Marseille, France
• Taught three Master's groups (M2).
• Training on the fundamentals of customer relationship management, marketing campaign strategies using CRM, and influencer marketing.
PopUp House
CRM & Marketing Manager
ARCHITECTURE AND URBAN PLANNING
July 2015 - October 2020 (5 years and 3 months)
Aix-en-Provence, France
• Responsible for marketing, communication, and public relations initiatives, leading a team of 4.
• Developed and implemented an omnichannel strategy to improve brand awareness (blog, social media, PR, newsletters, etc.).
• Optimized customer experience, leading to increased loyalty and contract closures.
• Developed CRM from scratch, implemented segmentation, onboarding, and automation – increasing sales team productivity by 25%.
• Created growth dashboards to track the impact of sales and marketing efforts – contributing to revenue growth from €0 to €10 million.
• Developed and implemented acquisition, retention, and engagement strategies.
• Analyzed data to inform decision-making.
CRM Growth Strategy Growth Marketing Growth Hacking Online Marketing

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MSc 2 Operational Marketing
Kedge Business School
2014
Msc 2 Marketing
Content Marketing Certification and Inbound Marketing Certification
HubSpot Academy
2025
Content Marketing Certification and Inbound marketing Certification

Check out Jacqueline's education

Strategy Consultant

Jacqueline Boina

Growth Marketing | Awareness Acquisition Retention

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