About Jacky
French
Native or bilingual
English
Fluent
Experience
- AvantorEuropean SEA ManagerCHEMICALSeptember 2021 - Today (4 years and 11 months)🎯 Selection and Promotion: I carry out a clever selection of pages and products, ensuring a striking presence of our offerings on search engines.🚀 Campaign Setup: The meticulous design and deployment of impactful SEA campaigns take on an international dimension, the result of strategic collaboration with our partners across the globe.🔄 Continuous Adjustments: Continuous optimization, essential to our success, involves precise and regular adjustments to maximize the effectiveness of our campaigns, aligned with our global objectives.📈 Performance Monitoring: I ensure attentive monitoring of our campaigns' performance on a global scale, thus guaranteeing constant and measurable growth.🌐 International Reach: My work extends beyond national borders, with frequent involvement in the American market and sometimes the Asian market, thereby expanding our global impact.💡 At the forefront of SEA trends, I constantly contribute innovative ideas, thus strengthening our brands' position in the ever-evolving digital landscape.
- VWRDigital Traffic & Digital Analyst Specialist EUCHEMICALMarch 2019 - April 2022 (3 years and 1 month)- Web Analyst: Monitoring and analyzing the evolution of European websites via Google Analytics & Search Console. Setting up dashboards via Google Data Studio, Power BI, and Excel. ROI analysis on display and AdWords campaigns via Google Ads. KPI analysis on SEO and emailing campaigns.- SEO: Identifying high-potential pages. Applying changes to pages or creating landing pages. Page monitoring. Setting up dashboards & tracking evolution. European support for creating landing pages and microsites.- SEA: Selecting pages and products to promote. Identifying keyword opportunities. Setting up campaigns. Adjusting campaigns. Monitoring performance.- Web Project Manager: Implementing digital marketing campaigns in collaboration with our suppliers. Creating French and European landing pages. Setting up retroplanning. Creating, selecting target audiences, and sending emails in Europe via Marketo. Implementing AdWords and Display campaigns via Google AdWords.
- VWR International LLCDigital Marketing Specialist EUJanuary 2016 - March 2019 (3 years and 2 months)94120 Fontenay-sous-Bois, France- SEO: Identifying high-potential pages. Applying changes to pages or creating landing pages. Page monitoring. Setting up dashboards & tracking evolution. European support for creating landing pages and microsites.- SEA: Selecting pages and products to promote. Identifying keyword opportunities. Setting up campaigns. Adjusting campaigns. Monitoring performance.- Web Project Manager: Implementing digital marketing campaigns in collaboration with our suppliers. Creating French and European landing pages. Setting up retroplanning. Creating, selecting target audiences, and sending emails in Europe via Marketo. Implementing AdWords and Display campaigns via Google AdWords.
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Education
- Master, E-commerceUniversité Paris-Est Créteil (UPEC)2017Master, Commerce électronique
- Bachelor of International Business Administration, Customer Relationship ManagementUniversité Paris-Est Créteil (UPEC)2015Licence Administration Echanges Internationnaux, Management suivi de clientèle
Certifications
- Google Ads Search CertificationGoogle2023
- The Fundamentals of Google AdsLinkedin learning2023