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Jacky DeparisJD

Jacky Deparis

🎯 Expert AdWords - SEA / Keywords & Data Analyst

€350/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jacky

As an independent Search Engine Advertising (SEA) professional with solid experience since 2015, I am committed to providing your business with exceptional visibility on search engines. My expertise focuses on two fundamental pillars: strategic keyword research and the creation and management of AdWords campaigns.

Keyword research is the starting point for any successful SEA strategy. With six years of experience in this field, I work meticulously to understand your target market, identifying the key terms that resonate with your audience. This strategic approach ensures that your business is optimally positioned, capturing the attention of the most relevant users.

In parallel, my passion lies in creating and managing impactful AdWords campaigns. With my long-standing experience, each campaign I develop is tailor-made, aligned with your specific objectives. From personalized ads to clever bid management, I ensure that every euro invested translates into tangible results, thereby maximizing your return on investment.

Furthermore, as a seasoned professional, I am capable of creating detailed activity and campaign tracking reports. These reports provide you with a clear view of performance, highlighting successes and identifying optimization opportunities. By collaborating with me, you benefit from complete transparency in measuring results.

Together, we can transform your goals into concrete successes. Let's team up to propel your business to new heights in today's competitive digital landscape.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Avantor
    European SEA Manager
    CHEMICAL
    September 2021 - Today (4 years and 11 months)
    🎯 Selection and Promotion: I carry out a clever selection of pages and products, ensuring a striking presence of our offerings on search engines.
    🚀 Campaign Setup: The meticulous design and deployment of impactful SEA campaigns take on an international dimension, the result of strategic collaboration with our partners across the globe.
    🔄 Continuous Adjustments: Continuous optimization, essential to our success, involves precise and regular adjustments to maximize the effectiveness of our campaigns, aligned with our global objectives.
    📈 Performance Monitoring: I ensure attentive monitoring of our campaigns' performance on a global scale, thus guaranteeing constant and measurable growth.
    🌐 International Reach: My work extends beyond national borders, with frequent involvement in the American market and sometimes the Asian market, thereby expanding our global impact.
    💡 At the forefront of SEA trends, I constantly contribute innovative ideas, thus strengthening our brands' position in the ever-evolving digital landscape.
    SEA Data Analysis Google AdWords Google Search Console Google Analytics
  • VWR
    Digital Traffic & Digital Analyst Specialist EU
    CHEMICAL
    March 2019 - April 2022 (3 years and 1 month)
    - Web Analyst: Monitoring and analyzing the evolution of European websites via Google Analytics & Search Console. Setting up dashboards via Google Data Studio, Power BI, and Excel. ROI analysis on display and AdWords campaigns via Google Ads. KPI analysis on SEO and emailing campaigns.
    - SEO: Identifying high-potential pages. Applying changes to pages or creating landing pages. Page monitoring. Setting up dashboards & tracking evolution. European support for creating landing pages and microsites.
    - SEA: Selecting pages and products to promote. Identifying keyword opportunities. Setting up campaigns. Adjusting campaigns. Monitoring performance.
    - Web Project Manager: Implementing digital marketing campaigns in collaboration with our suppliers. Creating French and European landing pages. Setting up retroplanning. Creating, selecting target audiences, and sending emails in Europe via Marketo. Implementing AdWords and Display campaigns via Google AdWords.
    SEO SEA Google Ads SEO Writing Google Analytics
  • VWR International LLC
    Digital Marketing Specialist EU
    January 2016 - March 2019 (3 years and 2 months)
    94120 Fontenay-sous-Bois, France
    - SEO: Identifying high-potential pages. Applying changes to pages or creating landing pages. Page monitoring. Setting up dashboards & tracking evolution. European support for creating landing pages and microsites.
    - SEA: Selecting pages and products to promote. Identifying keyword opportunities. Setting up campaigns. Adjusting campaigns. Monitoring performance.
    - Web Project Manager: Implementing digital marketing campaigns in collaboration with our suppliers. Creating French and European landing pages. Setting up retroplanning. Creating, selecting target audiences, and sending emails in Europe via Marketo. Implementing AdWords and Display campaigns via Google AdWords.
    Social Media LinkedIn Ads Emailing KPI Dashboards

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Education

  • Master, E-commerce
    Université Paris-Est Créteil (UPEC)
    2017
    Master, Commerce électronique
  • Bachelor of International Business Administration, Customer Relationship Management
    Université Paris-Est Créteil (UPEC)
    2015
    Licence Administration Echanges Internationnaux, Management suivi de clientèle

Certifications

Skill set

Categories