Description

Experienced Sales Manager and Key Account Manager with over 10 years of hands-on

experience driving revenue growth and building lasting client relationships across diverse

industries including Retail, Hospitality, SaaS, & eCommerce. Throughout my career, I have

consistently delivered on my promises and developed deep trust with colleagues and

customers alike - a foundation that has enabled me to manage portfolios worth up to £5 million.

My professional journey has taken me from managing regional sales territories at Heineken,

where I grew revenue from £900k to £1.1 million, to founding my own consultancy, Boo

Business Ltd, where I served clients ranging from semi-professional sports teams to top-tier

grocers. Most recently, as a Key Account Manager at DALS and Senior Business Development

Manager at Donald Russell, I have secured significant new business wins including a

Championship Football Club (£150k pa), Manor House Hotel Chain (£170k), and a Bakery &

Events Company (£400k), whilst simultaneously managing high-value client portfolios and

leading CRM transformation projects.

My areas of expertise span strategic account management, sales team coaching and

development, data-driven decision making, and specialised consultative selling into various

sectors including HORECA, enterprise eCommerce, logistics, and public sector procurement. I

have led end-to-end contract negotiations, developed comprehensive go-to-market strategies, and implemented sales process transformations including serving as Project Lead for Dynamics365 CRM adoption and LinkedIn Navigator integration.

My demonstrable ability to consistently exceed financial targets—achieving over £1 million year-over-year turnover growth at Inver Designs DAC in both 2020 and 2021—combined with my key account management skills and effective leadership, ensures confidence in my ability to excel in challenging and competitive markets.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Liverpool (up to 50km), Manchester (up to 10km), London (up to 10km), Chester (up to 10km), Birmingham (up to 10km)

DALS
Key Account Manager
PUBLIC SECTOR
October 2025 - Today (8 months)
Manchester, United Kingdom
Managing a £5 million portfolio of high-profile clients whilst leading Regional and Local Account Managers, demonstrating capability to balance strategic account management with team leadership responsibilities.
Leadership & Team Management:
• Line management of Regional & Local Account Managers (RAMs/LAMs), overseeing performance, development, and delivery across multiple accounts
• Brought external perspective to client services department, driving rapid improvements in service delivery and client satisfaction
Strategic Account Management:
• Full ownership of portfolio up to £5 million, including Midlands Police Language Services Contract across 9 forces (£4.5M-£5M revenue pa)
• Develop and execute comprehensive account strategies and improvement plans aligned with business objectives
• Conduct escalation meetings and resolve major client conflicts, maintaining strong stakeholder relationships
Commercial Excellence:
• Utilise data to inform strategic decisions, drive continuous improvement, and ensure client retention
• Secure contract renewals, negotiate pricing, and manage end-to-end contract lifecycle
• Create detailed strategic action plans with clear ownership and delivery timelines agreed during monthly client reviews
Revenue management Key Account Management CRM Strategic planning
Boo Business Ltd
Director
HOSPITALITY
August 2022 - October 2024 (2 years and 2 months)
Paris, France
Founded consultancy supporting clients across Hospitality, Logistics, Retail, and Sports sectors, operating as Fractional Sales Lead / Fractional Expansion Lead.
Strategic Consulting & Business Development:
 Built business from launch including web design, planning, and business case development
 Led market influence and growth acceleration activities for diverse client portfolio
 Conducted workshops and coaching sessions on sales excellence, empowering teams to exceed targets
Client Portfolio Management:
 Served clients including semi-professional sports teams, SaaS Hospitality Marketplace, Enterprise-backed SME Freight Forwarders, Top 6 Grocer, and POS Payment Processors
Coaching Business development Growth Strategy Business Strategy
Donald Russell
Senior Business Development Manager
HOSPITALITY
October 2024 - September 2025 (11 months)
Liverpool, United Kingdom
Led sales transformation initiatives, coaching the team, and winning significant new business in challenging economic conditions.
Sales Leadership & Process Transformation:
National CRM Leadership:
• Project Lead for Dynamics365 implementation, developing sales processes, training programmes, and establishing best practices across the organisation
LinkedIn Navigator Integration:
• Led project as Super Admin, integrating LinkedIn Navigator into sales process, training colleagues, and working with development team on IT stack implementation
• Coached and directed sales team, identifying skill gaps and implementing targeted development programmes
Commercial Performance:
• Managed UK North New Business P&L, ensuring alignment with profitable growth strategy
• Developed and implemented targeted sales strategies resulting in exceeding revenue targets and achieving sustainable growth
Sales Management Business development Dynamics 365 Coaching