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Jack BarclayJB

Jack Barclay

Copy & brand voice for ecomm and lifestyle brands

€579/day
Poole, GB
8-15 years

Average response time: 1 hour

About Jack

Hey, I’m Jack 👋

I’m a senior copywriter and co-founder of a copy studio that helps ecommerce, lifestyle, and mission-led brands use sharper words to scale faster, reach more of the right customers, and grow monthly recurring revenue.

Over the past 10+ years, I’ve worked with nearly 150 brands—including Discord, Vodafone, Disney, OVO Energy, Merck, and Toast Brewing—across DTC, tech, and retail.

A few highlights:
-> Helped grow a DTC brand from ~£500k/month to £2M/month by repositioning their brand and rewriting their site copy
-> Boosted a client’s sales 12× in 60 days after a one-week copy sprint
-> Written pitch decks that helped raise over £10M
-> Created tone-of-voice and brand voice guidelines for 40+ companies

Whether it’s launching a brand, refining a proposition, or making copy convert better across the funnel, I help teams turn strategy into words that work.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Do Words Good LTD
    Founder and Copywriter
    E-COMMERCE
    April 2016 - Today (10 years and 2 months)
    Hey, I’m Jack 👋

    I’m a senior copywriter and co-founder of a copy studio that helps ecommerce, lifestyle, and mission-led brands use sharper words to scale faster, reach more of the right customers, and grow monthly recurring revenue.

    Over the past 10+ years, I’ve worked with nearly 150 brands—including Discord, Vodafone, Disney, OVO Energy, Merck, and Toast Brewing—across DTC, tech, and retail.

    A few highlights:
    -> Helped grow a DTC brand from ~£500k/month to £2M/month by repositioning their brand and rewriting their site copy
    -> Boosted a client’s sales 12× in 60 days after a one-week copy sprint
    -> Written pitch decks that helped raise over £10M
    -> Created tone-of-voice and brand voice guidelines for 40+ companies

    Whether it’s launching a brand, refining a proposition, or making copy convert better across the funnel, I help teams turn strategy into words that work.

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Education

  • MA in English Literature, Culture and Theory
    King's College London
    2013

Skill set

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