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Jaap VeermanJV

Average response time: 1 hour

Freelancer profile translated to English.
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About Jaap

Senior finance professional with over 20 years of international experience in FP&A and sales finance leadership at PE-backed technology companies.

From scaling EMEA operations to navigating carve-outs and transformations — the common thread is financial steering that enables strategic choices. At Valtiora, this translates into fractional and interim leadership for growing organizations, with AI fluency as a precision tool on top of judgment.
  • Dutch

    Native or bilingual

  • English

    Fluent

  • German

    Basic

  • Spanish

    Basic

Can work on-site
Lelystad (up to 50km), Amsterdam (up to 50km), Utrecht (up to 50km), Zwolle (up to 50km)

Experience

  • Valtiora
    Founder & Fractional CFO
    June 2026 - Today (1 month)
    • • Founded Valtiora, an independent finance advisory practice positioned at the intersection of strategic finance and applied AI, serving PE-backed scale-ups and mid-market companies (€3M–€200M revenue)
    • • Core niche: Sales Finance and revenue intelligence, drawing on 15+ years of FP&A and Sales Finance leadership at Riverbed Technology and Aternity
    • • Service pillars: Fractional CFO support, FP&A and KPI architecture, Sales Finance and revenue intelligence, AI-enabled finance transformation
    • • Combining proven FP&A leadership with hands-on Python and applied AI capabilities to deliver finance modernization beyond traditional advisory
    • • Engaged with multiple inbound opportunities ahead of formal launch, validating positioning and demand within the target segment
    Sales Finance AI for Finance Interim / Fractional CFO
  • Riverbed Technology (PE owned)
    Global FP&A Director
    December 2021 - November 2025 (3 years and 11 months)
    • • Co-led geos and Global Channel Sales team, operated a combined $200M ACV budget and headcount across Global Acceleration, Americas Commercial and Public Sector
    • • Led a team of two direct reports based on the Americas East coast
    • • Composed monthly reporting of sales performance, including variance analysis to identify key drivers of deviations from targets, incorporating finance and productivity metrics improving decision-making
    • • Influenced data-driven decisions transforming Riverbed's go-to-market teams, improving margins and cost efficiencies, achieving 15% commission cost savings, for example:
    ◦ ◦ Carved out a Global Acceleration business unit in 2023 focusing on customer retention of Riverbed's core products, delivering approx. $120M combined Upfront and Renewal ACV business
    • • Led Sales FP&A, improved forecast accuracy to 5% variance via monthly Opex/headcount forecasts, budgeting, and AOP with variance analysis
    • • Guided and maintained sales targets, including channel sales targets, in collaboration with Sales Ops and Sales leadership
    • • Structured deals in collaboration with Deal Desk aligning to company strategy
    • • Measured channel sales partner performance to establish an effective channel program / strategy and channel sales targets
    • • Optimized renewal targets based on Available to Renew (ATR) data and historical renewal rates, driving 15% improvement in renewal rates
    • • Operated the company's Quota Allocation Model (QAM), including the underlying assumptions (productivity/ramp time), a data model to support sales performance analysis and forecasting
  • Aternity (Thoma Bravo PE-owned SaaS carve-out)
    Global FP&A Manager
    July 2019 - December 2021 (2 years and 5 months)
    • • Reported directly to the Aternity CFO; served as the trusted Finance Business Partner to the CRO, CMO and Sales Leadership team
    • • Transformed the business into a modern SaaS company, accomplishing EBITDA and cashflow positive
    • • Spearheaded FP&A transformation, building forecasting, SaaS metrics, and board reporting processes from scratch during the transition to a Thoma Bravo-owned SaaS company
    • • Designed a SaaS metrics dashboard tracking ARR, new logos, churn, LTV, CAC, and gross/net retention, providing key visibility to the CRO, CMO, and Sales Leadership team; tracked 7 SaaS metrics improving ARR visibility
    • • Enabled EBITDA and cashflow positive results in 2020, supporting 15% YoY growth
    • • Designed compensation plans and commission models, improving sales productivity and retention, leading to a 20% increase in deal size
    • • Optimized financial planning accuracy with Opex and Headcount planning and forecasting, achieving a deviation of only 5% through variance analysis
    • • Conducted Discount / Pricing Analyses, creating a revised subscription licenses pricing model, contributing to healthy cashflow and improved margins
    • • Maintained the company's Quota Allocation Model for sales capacity planning, productivity and ramp-time analysis and revenue forecasting
    • • Composed weekly and monthly board reporting to Thoma Bravo, supporting fundraising and capital raising activities by Aternity's CFO and CEO

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Education

  • Rome Business School)
  • International Master in Artificial Intelligence
    Rome Business School
    2026
    International Master in Artificial Intelligence

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