Iya K.

•• Operate in a research–practice role, translating identity and behavioural theory into

applied tools for organizational and leadership transformation in AI-enabled contexts.

• Converted Identity Process Theory (IPT) and Motivated Identity Construction Theory

(MICT) into practical learning tools used in a Community of Practice workshop, enabling

participants to interpret resistance, adaptation and identity shifts.

• Designed and piloted a Future Skills Workshop and Future-Ready Leaders Lab,

integrating behavioural science, leadership capability, and emerging AI skill

requirements

• Synthesized insights from Dubai Future Forum, NVIDIA GTC, GITEX, and Faculty 360

into practitioner-facing frameworks addressing leadership credibility, workforce trust,

and decision authority in AI-transformed environments.

• Lead dissertation research analysing how leaders and learners make sense of

generative AI, and how these interpretations shape skills development, professional

identity and workforce readiness.

• • Advised on human and organizational readiness for AI adoption, examining how leadership behaviour, professional identity and decision-making affect execution in real-world environments.

• • Designed and applied behavioural insight tools and people-first frameworks that help translate AI strategy into workforce capability, adoption and day-to-day practice.

• • Conducted applied research across organizational and public-sector contexts to identify readiness gaps, resistance patterns and capability misalignment.

• • Engaged with innovation ecosystems, research forums and leadership audiences to inform future-skills strategies and workforce readiness conversations.

AI-enabled digital platform

• • Built and scaled 250+ long-term client partnerships across 29 countries, generating

$450K+ in sustained revenue through data-informed, relationship-led growth.

• • Advised enterprise clients on optimisation and growth decisions using dashboards and AI-driven campaign tools, translating complex metrics into clear, commercially actionable insight.

• • Anticipated shifts in platform algorithms, creator economies and AI-driven advertising, converting emerging trends into client strategies and positioning the company asa trusted strategic partner during periods of rapid change.

• • Mentored and developed junior team members in consultative selling, ethical data use and future-skills mindsets, strengthening capability and decision quality across the team.