Freelancer profile translated to English.

Description

With over 12 years of experience building brands with soul and designing people-centric marketing strategies, I have led multidisciplinary teams in early-stage startups, scale-ups, and large corporations, creating systems that have helped them launch, consolidate, and grow sustainably.

My focus is onstrategy**, **conscious leadership**, and **purposeful execution, integrating brand, content, community, and cultureto generate measurable results with business impact. I have worked with companies from diverse sectors and countries, leading projects that combine performance, storytelling, and purpose.

I have led the growth of startups such as Somos Estupendas (of which I am part of the founding team), Bridge for Billions, and Axonix in London (a Telefónica company), and I have managed marketing teams in large corporations like Craveable Brands in Australia.

Today, I support companies as aFractional CMOor strategic consultant, helping themscale with head and heart.Through conscious leadership, I believe in marketing that doesn't shout but listens; that doesn't interrupt but connects; that not only sells but transforms.

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Extandard
Fractional Chief Marketing Officer
January 2025 - Today (1 year and 5 months)
Madrid, Spain
4 months
Fractional CMO
January 2025 - Present (4 months)
Madrid, Community of Madrid, Spain
As a Fractional CMO, my job is to enter, analyze, structure, and optimize marketing strategies that accelerate business growth, without the need for a full-time hire. ➕ Agile and Scalable Marketing Strategy → I design and implement marketing plans tailored to each company's growth phase. ➕ Branding & Positioning → I develop brands with purpose and differentiation, aligned with the market and audience. ➕ Growth & Demand Generation → I optimize funnels, campaigns, and channels to maximize acquisition and retention. ➕ Data-Driven Marketing → I transform data into actionable strategies to improve performance and conversion. ➕ Resource Optimization → Focus on efficiency: more impact, lower costs, without compromising quality. ➕ Go-to-Market & Expansion → I design strategies for launches and entry into new markets. ➕ Flexible Team Leadership → I coordinate internal and external teams, ensuring alignment and agile execution. ➕ AI and Automation Integration → I implement technology to enhance marketing personalization and scalability. ➕ Results in Record Time → Our mission is to generate rapid and sustainable impact, leaving systems in place for continuous growth.
CMO Strategic Planning Agile Methodology Marketing
Nova
Nova Member
November 2024 - Today (1 year and 7 months)
Madrid, Spain
Nova is the merit-based access network where the top 3% of talent connect with each other, develop and accelerate their careers.
Ixone pascual
Brand Strategist
May 2024 - Today (2 years and 1 month)
Madrid, Spain
Community of Madrid, Spain
〰➕ I empower brands to craft and execute communication strategies that not only stand out but build genuine connections with their audience. With a comprehensive approach to strategy, content, and marketing tools, I help brands strengthen their identity and positioning in a competitive landscape. Collaborating with internal communication, HR, business development, and sales teams, I enhance brand presence through strategic initiatives in social selling, corporate branding, and business communication. Communication Strategy, Branding, Company Culture and Content
• I paused and in that pause I allowed myself to evaluate where and how I wanted to add value, I had a clear answer: IN THOSE PROJECTS FILLED WITH TRUTH, PASSION, AND THE DESIRE TO MAKE THE WORLD A LITTLE MORE BEAUTIFUL. The ones that give me goosebumps. I love building brands, conveying the soul of projects (which, although they often have one, struggle to project it). And that's where I am now, currently with my heart invested in amazing projects that feel very close to me (all related to mental health, beauty, and self-care)