About Ivy
Sales and eCommerce professional with 5+ years of experience driving growth across leading Southeast Asian eCommerce platforms, including Shopee and TikTok Shop. Experienced in marketplace management, sales operations, CRM, business analysis, and B2B partnerships, helping businesses increase sales performance, improve customer retention, and optimize commercial operations in the FMCG and beauty sector.
Indonesian
Native or bilingual
English
Fluent
Can work on-site
Jakarta (up to 50km)
Experience
- Bening's Indonesia (Beauty & Personal Care)E-Commerce & Sales ManagerE-COMMERCEJanuary 2022 - April 2026 (4 years and 3 months)Jakarta, Indonesia• Managed marketplace operations across Shopee, TikTok Shop, Lazada, and Tokopedia for two beauty brand portfolios, contributing to combined monthly GMV of IDR 5 to 6 billion while maintaining repeat order contribution at approximately 30% of total revenue through campaign execution, assortment planning, pricing strategy, and platform optimization.• Collaborated directly with platform account managers to secure traffic support, co-funded voucher programs, and paid campaign placements during major commercial events including Ramadan, Harbolnas, and Payday campaigns, contributing to a 3 percentage point blended margin improvement from 64% to 67%.• Managed a monthly departmental budget of approximately IDR 700 million across advertising, affiliate, livestream, operational, and account support activities, achieving an average 4x revenue-to-spend ratio across marketplace channels.• Directed end-to-end product launch execution including assortment selection, hero SKU planning, product bundling, keyword optimization, and campaign readiness coordination with Marketing, SCM, Finance, and Operations teams, contributing to a newly launched product achieving top-3 internal best-seller ranking within 6 months on Shopee and TikTok Shop.• Analyzed live sales, stock movement, campaign trends, and fulfillment performance through an interconnected Google Sheets tracking system linked to 3 fulfillment centers, applying a just-in-time inventory approach with bi-weekly forecast reviews sustaining a minimum forecast accuracy of 80%, reducing combined cancellation and return rate from 3.8% to 2.5% of total orders.• Developed and implemented a structured chat commerce framework across marketplace chat, WhatsApp, and Instagram, including auto-reply systems, skincare consultation-to-closing guidelines, and sales pipeline logic, maintaining an average closing rate of 6% across chat touchpoints.
- Bening's Indonesia (Beauty & Personal Care)E-Commerce Development & Account ManagerE-COMMERCEDecember 2020 - December 2021 (1 year)Bandung, Indonesia• Managed distributor and key account relationships across digital commerce channels, contributing to an increase from 20% to 50% of distributor accounts actively generating sales through Shopee storefront and live commerce activities.• Monitored online content execution and marketplace compliance across distributor-operated channels, achieving an average quarterly compliance score of 8.5/10 through structured evaluation and follow-up initiatives.• Coordinated digital channel strategies for product launches and stock clearance programs, driving an average 5% incremental order increase per launch while maintaining baseline sales performance.• Led annual commercial agreement discussions covering pricing alignment, sales targets, and marketplace execution standards, with managed accounts achieving an average KPI attainment of 90% across revenue and compliance metrics.• Developed and executed the "Business Talk" acquisition program targeting high-value prospects across multiple cities, achieving new account acquisition targets 3 months ahead of schedule with a 4% closing rate on accounts valued at IDR 200 to 250 million each.
- BixlarClient Acquisition SpecialistRETAIL (LARGE RETAILERS)August 2020 - October 2020 (2 months)Bandung, Indonesia• Supported digital customer acquisition initiatives through targeted outreach and SEO-optimized content strategies, achieving more than 10% community-to-active reseller conversion rate.• Improved Facebook advertising click-through rate by 25% through customer-focused content optimization and campaign support activities.
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Education
- Bachelor of Industrial EngineeringTelkom University2021Focus : Business Analysis, Marketing, Supply Chain Management, Project Management
Certifications
- Retail ManagementHumanplus Institute2023
- How to be The World Class ManagerHumanplus Institute2023
Skill set
Categories
- Other