Ivo Pereira

Growth and marketing operator based in Lisbon. Fifteen years across DTC consumer, marketplaces, crypto/fintech, and agency.

Running a fractional Head of Growth practice since April 2026.

Most recently Head of Growth at biocol labs (2022 to 2026), a DTC wellness brand with the US as primary market. Led the company from low seven to eight figures in revenue, roughly 7x, profitably throughout. Two structural shifts drove it: a GTM reshape that brought CAC to about a third of where it had been, and a subscription model introduction that roughly tripled customer LTV. Owned the full growth stack (paid, CRO, lifecycle, subscription, paid creative direction, and growth and financial modeling). Led a growth team in the back half of the tenure.

Before biocol: Growth Lead at Undandy (DTC men's custom footwear), first employee, scaled the company from low five figures to eight figures over four and a half years across the US, Europe, and the Middle East. Earlier roles at Utrust (crypto payments) and agencies (Float Health, Havas Media).

Hands-on growth leadership: strategy and execution, not advisory. Best fit is early to mid-stage consumer companies (seed to Series B), DTC or adjacent, that need both shaping and running of the growth function.

Remote-first, comfortable on US or European hours.