Freelancer profile translated to English.
Back to original languageAbout Ivonne
I am a graphic designer specializing in marketing and advertising, with a focus on branding and UX/UI. I combine creativity and strategic analysis to drive brand growth.
My most recent experience was at the Colombo China Chamber, where I developed design, identity, and event projects with affiliates such as Huawei and KPMG, achieving an approximate 30% increase in social media engagement. As a freelancer, I have managed projects that authentically connect brands and audiences visually. Passionate about what I do, my focus is on generating measurable results that contribute to my clients' growth.
If you are looking for a committed designer and advertiser, results-oriented, with a creative and strategic vision for each project, let's talk!
📩
Spanish
Native or bilingual
English
Fluent
Korean
Basic
Can work on-site
Madrid (up to 50km)
Experience
- Cámara Colombo China de Inversión y Comercio 哥伦比亚中 国投资 贸易商会Graphic Design ManagerCULTUREJuly 2023 - November 2023 (4 months)Bogotá, Bogota, Colombia• Design of 70+ graphic pieces adapted to different occasions, maintaining quality standards aligned with those of major affiliates such as Huawei, KPMG, HILTI, and Mazars.• Supervision of the design team, controlling task delegation and ensuring timely execution of all projects.• Layout of 5+ editorial design works: e-books, directories, catalogs, newsletters.• Branding and 2+ corporate identity projects for events.• Design of the weekly and bi-annual Newsletter.• Audiovisual media and video editing.• Creation, editing, and updating of website content, sending emails.• Content for presentations and various documents.
- Cámara Colombo China de Inversión y Comercio 哥伦比亚中 国投资 贸易商会Marketing AnalystCULTUREJanuary 2023 - July 2023 (6 months)Bogotá, Bogota, Colombia• Social media management: Improving engagement by 30% across Instagram, Facebook, Twitter, LinkedIn.• Digital marketing: Strategy planning, analysis of commercial needs, improvements in reach and metrics for social media, copywriting.• Event logistics planning: Coordination of 3+ events per month, sponsorship management.• Management of projects and activities assigned by the company.
- FreelanceSelf-Employed FreelancerPUBLISHINGMay 2020 - November 2022 (2 years and 6 months)Bogotá, Bogota, Colombia• Development of graphic and advertising material.• Branding.• Corporate identity projects.• Editorial design, e-books, and catalogs.• Design of infographics, advertisements, banners, and social media posts adapted to multiple online platforms, design of stands for trade shows, design and layout of multimedia presentations.• Development of blogs and business portals.• Content for presentations and various documents.• Photo retouching.• Audiovisual media and video editing.
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Education
- Higher Technician in Marketing and AdvertisingCES, School of Image and Sound2025Técnico superior en Marketing y Publicidad
- Bachelor in DesignUniversitat Carlemany2025Báchelor en diseño
Certifications
- UX/UI Design FlexCoderhouse2023
- Illustrator and Digital IllustrationCrehana2023