About Ivica
Croatian
Native or bilingual
English
Fluent
Experience
- CME E-learning platformDigital Account ManagerJanuary 2022 - Today (4 years and 7 months)• Developing informative and interactive webinars on medical topics relevant to healthcare professionals.• Creating engaging e-learning modules or courses covering various medical specialties and treatment options.• Producing and sharing educational videos featuring expert speakers, case studies, or product demonstrations.• Implementing targeted digital marketing campaigns (newsletter) to promote upcoming educational events, new content releases, and special offers to healthcare professionals.• Utilizing social media platforms to share educational content, engage with healthcare professionals, and build an online community.• Collaborating with key opinion leaders (KOLs) and medical associations to create content and increase the credibility of the educational platform.• Monitoring and analyzing user engagement and feedback to continuously improve the online education platform, tailor content to the needs of healthcare professionals and maximize engagement and reach.• Creation and management of platform's channels, ensuring consistent messaging and brand identity across all platforms (website, newsletters, printed magazine for healthcare professionals, presence on-site on seminars and conferences).• Negotiation and contract medical organisations.• Recruitment and organisation of project sponsors.• Managing client, expert and training media databases.• Curating a library of downloadable resources such as whitepapers, clinical guidelines, and research papers for healthcare professionals to access.• Fostering a collaborative and productive work environment by actively engaging with team members via regular meetings, videoconferences and emails.• Maintaining seamless communication with website users, promptly addressing inquiries and resolving concerns to ensure a positive user experience.
- Beauty leader companyKey account managerApril 2018 - January 2022 (3 years and 9 months)Sales• Organisation of education and events for pharmacists• Participation in public healthcare campaigns• Preparation and activities related to the launch of the new brand• Post launch fase of the new brand and commitment to strong brand growth• Cooperation with marketing and medical team Customer service• Key account management (KAM)• Presale orders, brand positioning, merchandising• Arranging discounts and tracking paid approvals• Writing and sending newsletters regularly• Customer database management and regular updates• Sales and market share monitoring
- Pharmaceutical companyMedical representativeNovember 2016 - April 2018 (1 year and 5 months)• Organizing educational meetings (workshops, seminars, conferences) to promote company image, disease and product awareness• Monitoring and upholding compliance and regulatory requirements• Brand promotion, based on customer and market insights giving inputs on brand strategy• Regular and accurate reporting in line with defined standards• Preparing for the launch of new medicine brand• Active promotion of another brand• Implementing and monitoring a territory action plan according to strategy• Developing marketing strategy, building and maintaining professionalrelationships with KOLs, decision makers and physicians• Performing regularly customer profiling in line with agreed criteria• Demonstrating professional behavior governed by the principles of the code of ethics and values of the company maintaining and enhancing the excellent reputation of the company in Medicine and Pharmaceutics community• Achieving objectives (demand in units, value, MS) for determined products• Effectively managing market by means of planning (KPIs, analysis, record keeping, re-source allocation, call planning, etc.)• Reporting adverse drug reaction in accordance with the requirements of the company quality system• Teamwork and collaboration• Creatively challenging the status quo to find new solutions
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Education
- Master's degreeMaster's degree
- Young Managers ProgramIEDC - Bled School of Management2015Young Managers Program