Ivan Sukhanov

Portfolio Strategy: Management and development of a €30 million portfolio comprising approximately 8,000 SKUs across three main brands (New Holland, Case IH, Steyr).

Go-To-Market Execution: Orchestration of cross-functional teams to deploy international marketing campaigns (OEM and IAM), generating sales increases of up to +17% on targeted families and up to +91% revenue recovery on underperforming variable segments.

Market Intelligence: Leadership of the "Product Digest" initiative, a competitive benchmark serving as the basis for marketing actions, which gained management buy-in and secured investment for an AI-based market analysis platform.

E-Commerce & UX Optimization: Contribution to the digital backlog and back-end operations of the eParts 4.0 dealer portal, fostering UX/UI improvements, enriching product descriptions, and optimizing the user journey for external partners and internal teams.

Product Segmentation: Launch and management of the "Product Diagnosis" project aimed at rationalizing product segmentation and optimizing internal workflows.

GIM - Internship

Reporting & KPI Models: Creation of analysis tools to monitor sustainable development indicators, optimize the company's footprint, and guide medium-term transition strategy through data.

Cross-Functional Coordination: Interdepartmental collaboration to map and execute strategic action plans aimed at improving eco-responsible processes and deploying CSR initiatives.