About Ivan
If you want to make your B2B lead management more reliable and improve your conversion, let's have a simple chat.
French
Native or bilingual
Experience
- Projet personnel – Automatisation de processus commerciauxMarketing Automation & CRM ConsultantApril 2025 - June 2025 (2 months)Design and deployment of a prospect management process automation system in a B2B context.Objective: test and optimize a complete lead management workflow, from initial contact to follow-up.Work performed:– prospect journey mapping– creation of automated workflows– lead qualification based on defined criteria– integration with a CRM tool– testing and adjustments to improve conversionThis project validated reusable processes for service-based SMEs looking to better leverage their incoming leads.
- Projet freelance – Gestion automatisée des leads B2BB2B Automated Lead Management ConsultantDecember 2024 - March 2025 (3 months)Implementation of an automated lead management system for a B2B service business.The main need was to respond faster to incoming requests and improve prospect follow-up without increasing workload.Interventions performed:– analysis of the existing lead reception process– definition of a response and qualification pathway– automation of initial responses– implementation of automatic follow-ups– centralization of prospects in a tracking tool (CRM)Results obtained:– improved response time to prospects– better organization of sales follow-up– reduction in untreated leads– time savings on repetitive tasks
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