Ivan Razin

Solo end-to-endproduct design of an Android app solving automation complexity and device setupfriction. Delivered a validated MVPfromzero.

• Conducted market research and 4 in-depth interviews; identified 2 distinct user segments (Pragmatics & Tech Geeks) with fundamentally different mental models and needs.

• Structured the information architecture and mapped 5 core product flows: authentication, onboarding, automation builder, marketplace, and device control.

• Engineered a scalable Figma design system with tokens and components, enabling consistent delivery across 320+ high-fidelity screens.

• Designed a progressive disclosure model balancing a simple Basic Mode with a Custom Logic YAML editor — accessible to beginners, powerful for advanced users.

• Conducted 3 moderated usability sessions and a first-click test (n=13); uncovered a critical mental model mismatch — 75% of users looked for automation entry points inside device cards, not the global '+' button. Redesigned entry points accordingly.

→ Task success rate for automation creation increased by 18% in follow-up validation.

Digital heritageplatform: virtual museum, themed routes, guide booking, online ticketing. Worked within an 11-person cross-functional team; owned a 4-personproduct sub-team.

• Conducted and synthesised findings from 54 in-depth interviews and 190 survey responses to identify key adoption barriers and user behaviour patterns.

• Applied ICE scoring to prioritise the feature backlog — eliminated a social matching feature (86% of users didn't want it), focused scope on visit-predictability features validated by 85%+ of respondents.

• Owned end-to-end design of the Route Detail and Guide Profile pages — the core booking journey. Contributed to the 18-page web service information architecture.

• Identified critical UX issues in the booking flow through moderated usability testing; redesigned visual hierarchy, CTA placement, and navigation structure.

→ 80% of participants completed the booking user-flow without errors after redesign.

13 years of cross-industry experience across Russia and Italy. Built afoundation in structuredproblem-solving, cross-functional collaboration, and customer empathy that directly informs my designpractice.