About Ivan
Spanish
Native or bilingual
Portuguese
Basic
English
Conversational
Galician
Native or bilingual
Experience
- Norte Magnetico PodcastCo-creator, Producer, and Content Editor for Norte Magnetico PodcastPRESS AND MEDIADecember 2025 - Today (8 months)Madrid, SpainTechnical and creative lead for 'Norte Magnético Podcast', responsible for the complete audiovisual production cycle, from recording to final distribution.Tasks and Tools:Video Editing (Short-Form): Comprehensive editing of all vertical clips (Reels/TikTok/Shorts). Use of dynamic subtitles, B-roll, and visual hooks to maximize retention.YouTube & SEO Management: Publishing full episodes, optimizing titles and descriptions for positioning.Graphic Design (CTR): Creation of all YouTube thumbnails and Spotify cover art, focused on increasing click-through rate.Technical Distribution: Management of RSS feed and uploading files to audio platforms (Spotify for Podcasters, Apple Podcasts).Coordination: In-person recording with 3 co-hosts, managing sound and camera equipment.
- Breavel Wild SpiritFounder and E-commerce ManagerE-COMMERCEJune 2025 - Today (1 year and 2 months)Madrid, SpainLeading the creation and launch strategy for 'Breavel Wild Spirit', a D2C (Direct-to-Consumer) fashion brand focused on the adventure and nature niche.Responsibilities and Technical Skills:Brand Strategy: Defining visual identity and tone of voice to connect with the 'outdoor' and traveler audience.Web Development: Comprehensive setup of the Shopify store, UX/UI optimization, and payment gateways.Acquisition Marketing: Planning Paid Media strategy (Meta Ads & Google Ads) for the pre-sale and launch phase.Product Management: Negotiation with suppliers, material selection, and shipping logistics.Project currently in development phase, applying Lean Startup methodologies to validate the market with minimal investment.
- Iván Ramos DigitalDigital Marketing & Paid Media ConsultantSOCIAL NETWORKSMarch 2021 - Today (5 years and 5 months)SpainI help companies and clinics stop wasting money on advertising and start investing in measurable results.As a Meta Certified Media Buyer and Digital Strategist, my job is not to "get likes," it's to fill appointment books and increase revenue.My focus areas: 🚀 Paid Media Strategy: Design and management of profitable campaigns on Meta Ads (Facebook/Instagram), Google Ads, and TikTok Ads. 🎯 Conversion Optimization: It's not enough to bring traffic; I ensure that traffic converts into real customers (Lead Generation). 📊 Analytics and ROI: Everything I do is measured. If it doesn't bring a return on investment, we don't do it.Currently helping businesses in the health and service sectors scale their customer acquisition.
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Education
- Master's in Local Development and Territorial Innovation (DELEITE)UA - University of Alicante / Universitat d'Alacant2018Especialización en estrategias de innovación y desarrollo de ecosistemas de negocio. Adquisición de competencias clave en análisis de mercado, detección de oportunidades y gestión de proyectos estratégicos. Esta base académica me permite aplicar una visión analítica avanzada en mis campañas, entendiendo perfectamente cómo funcionan los mercados locales y la segmentación geográfica (Geo-targeting) para maximizar el impacto publicitario.
- Degree in Geography and Territorial PlanningComplutense University of Madrid2017Formación universitaria centrada en el análisis de datos territoriales, demografía y estadística. Esta base académica me aporta una capacidad analítica superior para entender el comportamiento de las poblaciones y realizar segmentaciones geográficas precisas (Geomarketing) en campañas publicitarias locales y nacionales.
Certifications
- Meta Certified Media Buying ProfessionalMeta2025
- Fundamentals of Digital MarketingGoogle2026