Freelancer profile translated to English.

Description

Business Analyst & Functional Consultant with 7+ years of experience at the business/IT interface. I transform complex needs into measurable functional solutions.

Proven results: +26% in inbound leads at TotalEnergies through digital roadmap optimization, UX redesign (-35% cart abandonment, +40% form completion) and multidisciplinary team coordination.

My unique value: 7+ years of B2B/B2C client experience + strong knowledge of modern stacks (MERN, Drupal, PHP/Laravel, Angular). Dual AMOA and technical background to transform complex needs into profitable solutions.

Expertise:

Business Analysis & AMOA: Requirements gathering, functional specifications, User Stories, UAT, stakeholder management

Functional Analysis: Functional scoping, process mapping, specifications, change management

ROI-focused Full-Stack: Web applications, e-commerce, SaaS

Digital Transformation: CMS migration, conversion optimization, Agile/Scrum

UX/UI & Analytics: User journey optimization, A/B testing, data-driven

Stack:

Frontend: React.js, Angular, Vue.js, Next.js, TypeScript

Backend: PHP/Laravel, Node.js/Express, REST API

Databases: PostgreSQL, MongoDB, MySQL

CMS: Drupal 7-10, WordPress

DevOps: Docker, CI/CD

AI: OpenAI API, Prompt Engineering

Sectors: Energy, FinTech, SaaS, E-commerce, B2B Solutions

Approach:

Analyze KPIs before writing any code

Scalable architecture aligned with long-term strategy

Agile delivery with measurable impact metrics

Transparent communication between tech/business teams

TotalEnergies Results:

→ 98 user stories delivered (95% UAT acceptance rate)

→ 3 international websites migrated (zero downtime)

→ 45+ business/IT workshops led

→ 15+ users trained

Why choose me:

✓ Rare dual BA/Tech skill (7+ years commercial background)

✓ Proven concrete results (+26% leads, -35% cart abandonment)

✓ Polyglot FR/EN/RU/UK for international projects

✓ Immediate availability — Paris, Luxembourg, Belgium

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Russian
Native or bilingual
Ukrainian
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Nice (up to 10km)

Freelance
Product Owner & Full-Stack Developer (Personal Projects)
DIGITAL AND IT
January 2025 - Today (1 year and 5 months)
Paris, France
Development of digital products with an end-to-end Product Owner approach: user research, product scoping, roadmap definition, backlog prioritization, prototyping, architecture, and full-stack development.

FITNESSPRO – FITNESS & WELLNESS SAAS APPLICATION

Product Discovery & Strategy
- Qualitative & quantitative user research, definition of personas and key European fitness market challenges
- Definition of a roadmap prioritized by user value and business impact (MoSCoW method)
- Scoping of needs, writing user stories, and designing a scalable architecture (REST API)

Development & Design
- Stack: PHP Laravel, PostgreSQL, Angular
- Features: workout tracking, nutrition with automatic macro calculation, real-time analytics dashboard
- Mobile-first responsive design focused on user experience

Impact
- Complete product demonstrating mastery of the product cycle (Discovery → Delivery → Measurement)

PERSONAL PORTFOLIO – NEXT.JS

Product thinking applied to personal branding
- User journey mapping focused on recruiters/clients to optimize the profile's journey and readability
- Structured information architecture (projects, skills, experience)
- Figma prototyping validated by user testing
- Stack: Next.js, TypeScript, Tailwind CSS
- Vercel deployment with CI/CD and SEO optimization (Core Web Vitals)

HI TECH STORE – MERN E-COMMERCE

Product Management
- Definition of an e-commerce MVP: prioritized backlog, user stories with acceptance criteria
- Wireframes and user flows for conversion funnel optimization

Development
- Stack: MongoDB, Express.js, React.js, Node.js
- Integrations: Stripe (secure payment), JWT authentication
- Features: dynamic cart, admin dashboard with analytics and reporting

OBJECTIVE
- Deepen skills in Product Management and AMOA in real-world conditions
- Freelance missions alongside personal projects since May 2025
Proof of Concept Business Analysis Technical Documentation Stakeholder Management Product Management
TotalEnergies
Product Owner & Digital AMOA
RAW MATERIALS INDUSTRY
February 2024 - December 2024 (11 months)
Rueil-Malmaison, France
Mission: Lead digital transformation and migration of the Lubricants web ecosystem (3 international sites - TotalEnergies Lubricants / ELF.com / TotalEnergies Mining). Specifications completed with objectives exceeded.

PRODUCT MANAGEMENT & ROADMAP
- Gathered business needs from international subsidiaries, marketing, mining, production, and IT
- Defined Drupal 7→10 migration roadmap with feature prioritization based on business value (RICE method)
- Managed product backlog and Agile/Scrum sprints in 2-week cycles
- Continuous interface between development, digital marketing, and subsidiary teams
- Product Discovery for conversion path optimization
- Daily arbitration between business needs, technical constraints, and deadlines

AMOA & AGILE DELIVERY
- Wrote and prioritized 98 user stories with acceptance criteria
- Led 45+ business/IT requirements gathering workshops
- Validated developments and functional acceptance testing
- Backlog management in Jira with velocity tracking
- Created and launched 108 optimized web pages (design, content, UX)

DESIGN & UX
- Figma wireframes and prototypes for stakeholder validation
- Mobile-first responsive design (product content, forms, landing pages)
- Multilingual content integration

BUSINESS ANALYSIS & RESULTS
- Reduced cart abandonment rate by 35% through data-driven UX redesign
- +40% of forms completed due to simplified user journey
- +26% additional inbound leads (direct impact on sales pipeline)
- Migration of 3 sites with zero downtime

CHANGE MANAGEMENT
- Trained 15+ end-users on Drupal 10 CMS
- Documented publishing processes and workflows
- Daily coordination of 5 multidisciplinary teams
- Weekly reporting to sponsors with KPIs and risk management

ENVIRONMENT: Agile/Scrum, Jira, Confluence, Figma, Drupal 7-10, JavaScript, HTML/CSS, Google Analytics, User Stories, UAT, Roadmap, Stakeholder Management
Drupal 10 HTML/CSS/JS Jira & Confluence Team Management Project Management
Como
Automotive Sales Advisor B2B/B2C
AUTOMOBILE
January 2022 - March 2023 (1 year and 2 months)
Paris, France
Exceptional sales performance in premium B2B/B2C automotive sales, consistently exceeding objectives. Expertise with demanding clients and development of transferable skills to Product Management.

SALES PERFORMANCE & RESULTS
- 120 vehicles sold in 15 months (8/month)
- 100-120% of monthly targets consistently met
- €6.6M revenue generated (average vehicle price ~€55k)
- 30% conversion rate (vs. 15-20% market average)
- Financing and services penetration rate: 65%

CONSULTATIVE SALES & DISCOVERY
- In-depth analysis of premium client needs (high-end individuals, businesses, senior executives)
- Configuration of tailor-made solutions: vehicle + financing + insurance + premium services
- Management of a VIP portfolio of 250 active contacts with Salesforce CRM
- Understanding user psychology and identifying friction points in the purchasing journey
- Presentation of complex technical solutions in an accessible way

CLIENT VALUE OPTIMIZATION
- Upselling premium services (extended warranties, comprehensive insurance, maintenance packages, connected services) → +15% average order value
- Customer loyalty through proactive post-sale follow-up and personalized relationships → 40% retention
- Cross-selling during maintenance appointments and client events

STAKEHOLDER MANAGEMENT
- Negotiation and validation of 80 complex financing files (leasing, LOA, credit)
- Daily coordination: clients, banks, insurers, after-sales service, fleet managers
- Objection handling and conflict resolution
- Weekly KPI reporting (pipeline, conversion, revenue, margin)

TRANSFERABLE SKILLS PRODUCT OWNER/AMOA
→ Gathering and analyzing sophisticated client needs (consultative approach)
→ Managing multiple stakeholders with divergent interests
→ Optimizing user journeys and identifying friction points
→ Complex negotiation and ROI/value argumentation
→ KPI tracking and reporting (conversion, average order value, NPS)
→ User empathy and active listening
Sales Negotiation B2B Prospecting B2B Sales B2C Sales

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Full Stack Web and Mobile Developer Certification
Simplon.co
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Formation intensive en développement web full-stack avec projet de certification e-commerce. Reconversion réussie du commercial vers le développement et le Product Management. PROJET FINAL – E-COMMERCE “BURGER TOWN” - Application full-stack MERN (MongoDB, Express.js, React.js, Node.js) - Authentification sécurisée JWT - Méthodologie Agile/Scrum : sprints, user stories, backlog - Testing en TDD et documentation technique - Wireframing et prototypage Figma COMPÉTENCES PRODUCT DÉVELOPPÉES - Rédaction de user stories et gestion de backlog - Méthodologie Agile/Scrum (dailies, sprints, rétrospectives) - Architecture de l’information, user flows et parcours utilisateurs - Documentation fonctionnelle et technique STACK TECHNIQUE MongoDB, React.js, Express.js, Node.js, API REST, JavaScript, TypeScript, HTML, CSS, JWT, Figma, Git RECONVERSION PROFESSIONNELLE
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