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Iván Peña CruzIP

Iván Peña Cruz

Supermalter

Business Consultant | Salesforce | AI Consultant

€320/day
1 project
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Iván

Certified Salesforce Consultant / Administrator with 5 years of experience in various Salesforce clouds (Service, Sales, Experience, and Marketing Cloud). Experience with different multinational projects and IBEX 35 companies.

Experience as a project manager in various Salesforce projects with teams under my charge. (Agile Management - Scrum and Waterfall)

Very proactive and oriented towards achieving objectives within planned timelines.

Knowledge as Media Buyer (Meta ads)
  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Minsait
    Project Manager
    November 2025 - Today (9 months)
    Project Manager for a customer retention project in a Multinational company.

    Currently with a team of developers under my charge
    Task Management
    Functional and technical documentation
    Team Management
    Business Analyst
    Project Management Salesforce Consulting Agile Project Management Salesforce Service Cloud
  • FAIN ASCENSORES
    Salesforce Product Owner
    February 2025 - Today (1 year and 6 months)
    Madrid, Spain
    Project: Fain Global (+900 internal users)
    Role: Salesforce Product Owner
    Clouds: Sales, Service, Marketing, Field Service.
    Team Size: 4 people
    Countries: Spain, France, Belgium, Switzerland, Ireland
    • Acted as the primary Product Owner for Salesforce solutions
    across five European business units, driving cross-cloud
    alignment with strategic objectives.
    alignment with strategic objectives.
    • Led the functional roadmap and backlog prioritization for Sales
    Cloud, Service Cloud, Marketing Cloud, and Field Service,
    ensuring continuous delivery of high-impact features.
    ensuring continuous delivery of high-impact features.
    • Conducted stakeholder workshops and discovery sessions to
    gather business requirements and translate them into user
    stories with clear acceptance criteria.
    stories with clear acceptance criteria.
    • Owned the end-to-end lifecycle of enhancements and change
    requests, from requirements gathering through UAT and go-
    live.
    live.
    • Authored detailed functional specifications, process flows, and
    user documentation for each release cycle.
    user documentation for each release cycle.
    • Data governance and quality assurance activities, including
    duplicate management and integration monitoring.
    duplicate management and integration monitoring.
    • Coordinated and supported integrations between Salesforce
    and SAP, ensuring data consistency and operational efficiency
    across platforms.
    across platforms.
    • User Management, permission sets, role hierarchies, and
    security settings in compliance with enterprise standards.
    security settings in compliance with enterprise standards.
    • Agile Methodologies
    • Agile Methodologies
    • Promoted adoption and business enablement through training
    sessions, demos, and release communication.
    sessions, demos, and release communication.
    • Acted as the functional escalation point and SME (Subject
    Matter Expert) for multi-cloud Salesforce operations across all
    Salesforce Administrator Salesforce Sales Cloud Salesforce Service Cloud Project Management Consulting
  • IZERTIS
    Senior Salesforce Functional Consultant
    October 2023 - September 2024 (11 months)
    Madrid, Spain
    Project: Astara (+500 internal users)
    Role: Functional Team Leader for Salesforce Service, Sales, and
    Experience Cloud projects.
    Team size: 6 people.
    Countries: Spain, Portugal, Switzerland, Poland, Germany

    • Led the adaptation and optimization of the customer service
    system across four countries, establishing a global standard
    that streamlined service processes.
    Junior Project Manager for Service Cloud projects in Spain,
    Portugal and Poland
    • Managed the implementation of Sales and Experience Cloud in
    multiple countries, enhancing the efficiency of the Astara
    Move project, aimed at managing vehicle rentals sold to
    dealerships.
    • Responsibilities included client meetings for requirements
    gathering, task analysis, functional team coordination, and the
    creation of functional project documentation.
    • Conducted training for both the internal team and the client's
    end-users to ensure a seamless implementation aligned with
    business objectives.
    • Field Service Admin for a test project with Hyundai Poland
    • Developed test scripts and led the presentation of User
    Acceptance Testing (UAT), ensuring that the system met client
    expectations and requirements.
    • Addressed functional issues to ensure project continuity and
    client satisfaction.
    • Utilized Agile methodologies to manage project phases and
    employed technologies such as Salesforce Sales Cloud, Service
    Cloud, JIRA, and Bitbucket.
    Salesforce Service Cloud Salesforce Sales Cloud Project Management (PMO)

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Education

  • ThePowerDigitalMarketing + Ecommerce Program
    ThePowerMBA
    2021
    Programa ThePowerDigitalMarketing + Ecommerce
  • ThePowerMBA Future Leaders Program, Business Expert - Business Management and Administration
    ThePowerMBA
    2021
    Programa ThePowerMBA Future Leaders, Business Expert - Gestión y Administración de Empresas

Certifications

Skill set

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