Freelancer profile translated to English.

Description

Hello! I'm Iván Muñoz, Digital Marketing Manager and Growth Specialist.

I help companies and brands design, execute, and optimize 360° digital strategies.

With over 4 years of experience leading marketing in multinational environments, my goal as a freelancer is clear: to transform your advertising investment into measurable leads, sales, and growth.

My methodology combines strategic vision with mastery of advanced analytics. I don't just launch campaigns; I analyze user behavior and optimize every phase of the funnel to maximize your ROI.

How can I help you boost your business?

• Digital Strategy and Paid Media (SEM): Creation, management, and optimization of acquisition campaigns on Meta Ads, TikTok Ads, and Google Ads focused on conversion.

• Email Marketing and Automation (CRM): Specialist in designing customer nurturing and loyalty flows using key tools like Salesforce, HubSpot, and Mailchimp.

• Web Analytics and Business Intelligence: Advanced configuration of GA4 and creation of interactive dashboards in Power BI for complete visibility of your KPIs and real-time metrics.

My daily tools and tech stack:

•Paid & SEO/SEM: Meta Ads, TikTok Ads, Google Ads.

•Data & Analytics: GA4, Power BI, Advanced Excel.

•CRM & Email Marketing: Salesforce, HubSpot, Mailchimp.

•Productivity and Design: Trello, Skilljar, Photoshop, Premiere Pro.

I define myself as a proactive, transparent professional with a high capacity for adaptation to projects in different sectors.

Do you have a challenge or project in mind? Let's talk without obligation and design the strategy your business needs to scale to the next level.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

JHK T-SHIRT
Digital Marketing Manager
September 2024 - Today (1 year and 10 months)
Development and implementation of the annual strategy. Reporting to general management. Develop, implement, monitor, and analyze digital marketing campaigns across various advertising accounts and social media. Define and manage SEM optimization strategies.
Digital Marketing Strategy Social Media Email Marketing Search Engine Marketing (SEM) Web Analytics
SIKA ESPAÑA
Marketing Technician - Email Marketing & Data Analyst Specialist
March 2024 - July 2024 (4 months)
Email marketing specialist (Salesforce). Marketing campaign coordination. Creative development. Data reporting and analysis. Dashboard creation.
KAIZEN INSTITUTE SPAIN
Marketing Technician
March 2023 - March 2024 (1 year)
Email marketing specialist. SEM campaign management. Customer guidance. Market research and analysis. Dashboard creation.