Freelancer profile translated to English.

Description

Growth, go-to-market and strategy consultant for FMCG and startups.

Former Innovation Director for Latin America with over 20 years of experience in leading companies such as Coca-Cola, AB InBev, SABMiller, Cervecería Polar, and Chiclets Adams. Specialized in transforming market opportunities into real growth: better strategic focus, profitable innovation, and effective commercial execution.

How can I help you?

Define growth strategy and clear priorities (“where to play / how to win”)

Unlock growth when sales or brand stagnate

Design go-to-market and value propositions that convert

Build innovation pipelines focused on results (not just ideas)

Typical cases:

Startups without strategic clarity or with inconsistent growth

Companies with complex portfolios or without clear focus

Launches that are not working or need relaunching

Teams that need more structure and execution

I work in a practical, direct, and results-oriented way, combining the rigor of a multinational with the agility required by the entrepreneurial environment.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km), Madrid (up to 50km)

GKP Food Management / myWalley Eco-System
Strategic Advisor
January 2025 - Today (1 year and 7 months)
Germany
Advise founders on category strategy, ecosystem positioning and commercialization roadmap Startup recognition: StarParade Award; MUL-CT Accelerator; VivaTech 2026 German Pavilion
AB InBev
Innovation Director Colombia, Peru & Ecuador
January 2016 - January 2018 (2 years)
Bavaria, Germany
Built innovation strategy delivering 12.6% revenue contribution from new products. Led cross-functional teams to establish Budweiser local production within one year — one the fastest rollout by AB InBev standards.
SABMiller
LatAm Innovation Director
January 2015 - January 2016 (1 year)
Defined SABMiller's Latin America malt beverage innovation strategy to capture emerging consumer trends and counter competitive threats, delivering +6pp market share in year 1. Member of the LatAm Innovation Executive Committee, presenting regional innovation strategy and pipeline to country General Managers and the LatAm President.