About Ivan
French
Native or bilingual
Experience
- Passage du DésirWEB MARKETING PROJECT MANAGERRETAIL (SMALL BUSINESS)January 2023 - December 2024 (1 year and 11 months)Marseille, FranceManaged multi-channel digital acquisition (SEA, Meta Ads, Emailing, Affiliation) with budgets up to €150k/month. Implemented server-side tracking and contribution attribution. Achieved +25% traffic and revenue, +100k organic subscribers, SEO, and e-commerce journey optimization.
- Clic & ClacFREELANCE – DIGITAL ACQUISITIONCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 7 months)FranceManaged Meta Ads, Google Ads, and LinkedIn Ads campaigns with TOFU / MOFU / BOFU structuring. Implemented tracking, attribution, and business-oriented reporting. Creative briefs, UGC, editorial planning to develop social media, and message optimization. Supported brands, startups, and agencies.
- HellocareHEAD OF DIGITAL ACQUISITIONCONSULTING AND AUDITSJanuary 2021 - January 2022 (1 year)Marseille, FranceDefined and managed B2C & B2B acquisition strategies on Meta Ads and Google Ads. Generated 1,000 patient leads, 400 practitioner leads, and 1,300 downloads, with an annual advertising budget of €100k. Monitored performance and optimized for ROI. Creative brief, editorial planning, and creative strategy redesign.
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Education
- Master's Degree in Marketing SpecializationESC Dijon - (Burgundy Business School)2013Marketing Produit - Management - Communication -
Certifications
- Digital Communication Strategy CertificationMédia Institute2015
- SCRUM Framework - Product OwnerScrum league2021