You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Ivan MinnellaIM

Ivan Minnella

Freelance Paid Media & Acquisition | Meta Ads, SEA

€400/day
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Ivan

I am a freelance digital acquisition specialist: Meta Ads, Google Ads, content creation (UGC, videos, static), tracking optimization, social media, and reporting.

I help companies increase their leads, sales, and visibility through a comprehensive approach:

- Meta Ads & Google Ads Strategy
- TOFU / MOFU / BOFU Campaign Creation
- UGC Briefs, Creative Direction
- Key Page & Tracking Optimization
- Social Media & Instagram Growth
- Looker Studio Reporting
- Performance Analysis.

I offer a free mini-audit to help you identify areas for improvement.

If you have any questions about my services, need a quote, or just want to discuss your business, don't hesitate to contact me!

I'll be happy to respond.

You can also check out our agency and our work:
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Passage du Désir
    WEB MARKETING PROJECT MANAGER
    RETAIL (SMALL BUSINESS)
    January 2023 - December 2024 (1 year and 11 months)
    Marseille, France
    Managed multi-channel digital acquisition (SEA, Meta Ads, Emailing, Affiliation) with budgets up to €150k/month. Implemented server-side tracking and contribution attribution. Achieved +25% traffic and revenue, +100k organic subscribers, SEO, and e-commerce journey optimization.
    SEA Traffic Acquisition Meta Ads E-commerce Tracking GA4
  • Clic & Clac
    FREELANCE – DIGITAL ACQUISITION
    CONSULTING AND AUDITS
    January 2025 - Today (1 year and 7 months)
    France
    Managed Meta Ads, Google Ads, and LinkedIn Ads campaigns with TOFU / MOFU / BOFU structuring. Implemented tracking, attribution, and business-oriented reporting. Creative briefs, UGC, editorial planning to develop social media, and message optimization. Supported brands, startups, and agencies.
    Meta Ads SEA Google AdWords Creative Briefs UGC
  • Hellocare
    HEAD OF DIGITAL ACQUISITION
    CONSULTING AND AUDITS
    January 2021 - January 2022 (1 year)
    Marseille, France
    Defined and managed B2C & B2B acquisition strategies on Meta Ads and Google Ads. Generated 1,000 patient leads, 400 practitioner leads, and 1,300 downloads, with an annual advertising budget of €100k. Monitored performance and optimized for ROI. Creative brief, editorial planning, and creative strategy redesign.
    Meta Ads Google AdWords SEA ROI Lead Generation

Recommendations

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master's Degree in Marketing Specialization
    ESC Dijon - (Burgundy Business School)
    2013
    Marketing Produit - Management - Communication -

Certifications

  • Digital Communication Strategy Certification
    Média Institute
    2015
  • SCRUM Framework - Product Owner
    Scrum league
    2021
    Digital Project Management

Skill set

Categories