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Ivana VelickovicIV

Ivana Velickovic

Senior Content Designer

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

About Ivana

I'm a UX Writer and AI Content Designer, originally from Toronto and living in Paris, with over a decade of experience working at the intersection of language, product, and design. I started my career in technical writing and editorial work before moving into UX writing and content design, embedded in agile product teams across SaaS, advertising, and eventually AI.

For the last few years, my focus has been on conversational AI and LLM products, designing dialogue systems, editorial guardrails, and voice and tone guidelines for complex AI experiences. I'm equally comfortable writing microcopy in Figma, working through a content audit, or explaining a technical concept to a non-technical stakeholder.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Getty Images
    Senior Content Designer - Conversational AI
    PRESS AND MEDIA
    January 2025 - September 2025 (8 months)
    Toronto, Canada
    • • Consulted on the overall linguistic and visual design of a new Conversational AI product in the editorial image search space, working closely with product and engineering teams
    • • Developed an ethics framework, editorial guardrails, and annotation guidelines for model training
    • • Produced voice, tone, and microcopy guidelines ensuring consistent, on-brand language across all AI-generated content
    • • Designed and wrote a scripted prototype tested with customers, iterating based on feedback
    • • Educated cross-functional teams on AI content best practices, translating technical concepts for non-technical stakeholders
    UX Writing Conversation Design Copywriting Chatbots
  • Master of Code Global
    Conversational AI Designer
    TECH
    March 2022 - January 2025 (2 years and 10 months)
    Toronto, Canada
    • • Led discovery sessions and persona development workshops with clients to define content requirements for complex AI systems
    • • Defined NLP intents, designed complex dialogue architectures, wrote all dialogue, and worked closely with developers and testers to ensure accurate implementation
    • • Designed a healthcare client's first GenAI bot for internal researchers, and a company-wide Slack chatbot, writing all dialogue and overseeing content consistency
    • • Produced plain-language content explaining Generative AI to clients, translating highly technical concepts into accessible narratives
    Chatbots Copywriting UX Writing Conversation Design
  • Appnovation
    Senior UX Writer
    TECH
    April 2020 - March 2022 (1 year and 11 months)
    Toronto, ON, Canada
    • • Embedded in agile product teams as the sole UX Writer, participating in the design process from discovery through delivery alongside UX designers, developers, and PMs
    • • Wrote microcopy, UX copy, and interface content for complex SaaS applications across clients including Pfizer, Looker, and Boehringer Ingelheim
    • • Built the UX Writing practice from scratch, developing internal language guidelines, editorial standards, and content templates
    • • Ran user testing sessions and iterated on copy based on qualitative and quantitative feedback
    • • Presented content decisions to clients alongside UX designers, defending choices based on user research
    UX Writing Copywriting

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Education

  • Master of Arts
    Kingston University
    Master of Arts
  • B.A.
    Carleton University
    B.A.

Categories

  • Other