Freelancer profile translated to English.

Description

I am an experienced digital marketing specialist with a solid 6-year expertise in performance marketing, social media marketing, SEO, and content marketing. With fluent German (C2) and English (C2) skills, as well as extensive experience in strategic planning and implementation of digital marketing measures, I support companies in optimizing their brand presence and achieving sustainable business results. My areas of expertise include:

Performance Marketing: Strategic planning, implementation, and optimization of Google Ads, Meta Ads, TikTok Ads, and other paid media campaigns to increase conversion rates and maximize ROAS.

SEO & Search Engine Marketing (SEM): Conducting keyword analysis, technical SEO, on-page and off-page optimization, as well as implementing sustainable SEO strategies to improve organic reach.

Social Media Marketing: Management and optimization of organic and paid social media campaigns with data-driven audience analysis on platforms such as Facebook, Instagram, LinkedIn, TikTok, and Pinterest.

Content Marketing & Copywriting: Creation of SEO-optimized blog articles, ad copy, and social media content to strengthen brand communication and optimize engagement.

Data Analysis & Conversion Optimization: Utilization of Google Analytics 4, Google Tag Manager, Looker Studio for campaign analysis, and data-driven optimization of landing pages and funnels.

CMS Management: Management and optimization of WordPress and other content management systems to improve digital presence and user experience.

Languages

German
Native or bilingual
English
Native or bilingual
Bulgarian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

11Teamsports
Performance Marketing Manager
September 2024 - July 2025 (10 months)
• ● Creation, optimization, and scaling of Google Search, Shopping, PMAX, Display, Demand Gen & YouTube Ads
• ● Development of performance-driven campaign strategies for various product categories
• ● A/B testing of ad copy, landing pages, and bidding strategies
• ● Implementation and optimization of PMax campaigns to automate performance improvement
• ● Retargeting campaigns to re-engage potential buyers
• ● Continuous analysis and optimization of ROAS, CTR, CPC & Conversion Rates
• ● Use of Google Analytics, Google Tag Manager, Google Merchant Center, and Looker Studio for performance evaluation
• ● Implementation of first-party data strategies for better audience targeting
• ● Creation of data dashboards for monitoring campaign results
• ● Creating and implementing Google Ads scripts
• ● Budget allocation & scaling for maximum profitability
• ● Optimization of automatic and manual bidding strategies
• ● Seasonality analysis for budget adjustment
• ● Trueclicks as a tool for error messages (Performance Marketing Manager Meta, TikTok, Pinterest Ads)
Medialabel
Performance Marketing Manager
January 2024 - September 2024 (8 months)
• ● Development and scaling of Meta (Facebook & Instagram), TikTok, and Pinterest Ads
• ● Creation of conversion-oriented campaigns for various target audiences
• ● Implementation of full-funnel strategies (Awareness, Consideration, Conversion)
• ● A/B testing of creatives, ad copy, and target audiences
• ● Dynamic ad strategies (DPA for Meta, Collection Ads on TikTok, Idea Pins Ads on Pinterest)
• ● Optimization of ROAS, CPA, CTR, CPM for maximum efficiency
• ● Tracking & Attribution via Meta Pixel, TikTok Pixel, Pinterest Tag, and server-side tracking solutions
• ● Use of Looker Studio & GA4 for campaign analysis
• ● Identification of best-performing creatives & hooks for higher engagement rates
• ● Automation through CAPI (Conversion API) for more precise conversion data
LaundroBoost Marketing USA
Performance Marketing Manager
January 2023 - January 2024 (1 year)
• ● Development and implementation of innovative Google Ads strategies to increase website traffic and conversion rates for LaundroBoost.
• ● Planning, setup, and optimization of targeted campaigns, including Search, Display, Shopping, and Performance Max campaigns.
• ● Continuous analysis and adjustment of campaigns based on performance data and market analysis.
• ● Budget management and allocation to achieve optimal return on investment and maximize ROAS.
• ● Creation and presentation of detailed reports and performance analyses to senior management and stakeholders.
• ● Responsible for the strategy development and execution of advertising campaigns on Facebook, Instagram, and other Meta platforms to strengthen LaundroBoost's brand presence.
• ● Audience research and segmentation to create highly personalized ad sets that utilize resonant content to drive engagement and conversions.
• ● Real-time monitoring and optimization of campaigns to ensure budgets are used efficiently and set marketing goals are met.
• ● Collaboration with the content and design team to ensure all ads are visually appealing and align with the brand message.