Description

I am a brand and identity designer with over 10 years of experience helping small businesses and independent brands build high-contrast visual systems. My focus is on bold, practical execution, delivering assets engineered around structural logic rather than subjective guesswork or fleeting trends.

Instead of just crafting aesthetics, I translate business goals into disciplined visual output. Over the last decade, I’ve managed the full spectrum of brand infrastructure: expressive typography, tactile print production, and comprehensive social media systems. If you need a scalable visual system built for the real world, without the endless revisions, let’s talk.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

blok! grafik
Owner & Brand Designer
ARTS AND CRAFTS
April 2022 - Today (4 years and 3 months)
Zagreb, Croatia
I’m a brand designer with 10+ years of experience helping small businesses and independent brands stand out with bold, practical design. My work focuses on crafting visual identities that aren’t just pretty - they work.

Drawn to vibrant color palettes, expressive typography, and thoughtful brand storytelling, I bring a creative approach that’s grounded in strategy.
Design logo Print communication Adobe Illustrator Adobe Photoshop Graphic Design
Freelance
Graphic Designer
February 2012 - March 2022 (10 years and 1 month)
Over the course of a decade, I’ve developed and executed comprehensive visual identities across a diverse range of independent brands, balancing both collaborative in-house roles and solo client work.

My approach focuses on bold, practical design and high-contrast execution. Rather than chasing short-lived trends, I translate a brand's structural logic into functional visual systems. This includes everything from expressive typography and tactile print production to cohesive, scalable social media design.