Iuliia Alikhanova

-Lead the overall marketing strategy, integrating advanced artificial intelligence and augmented reality technologies to create customized brand solutions. -Manage the branding, promotion and marketing of an innovative marketing platform, ensuring compliance with technological capabilities and market demand. -Conduct an extensive market analysis to identify new business opportunities and expand the company's market share. -Work closely with internal and external stakeholders, including product development teams and key customers, to ensure a robust and comprehensive marketing strategy.

-Lead and oversee the affiliate team, focusing on optimizing team performance and productivity through effective management and training. -Design and delegate tasks to team members, ensuring clarity in responsibilities and monitoring progress to meet deadlines and objectives. -Generate detailed reports and conduct a thorough analysis of affiliate performance, market trends, and campaign effectiveness to inform strategic decisions. -Develop and implement comprehensive affiliate marketing strategies that align with company goals, enhancing overall revenue and brand visibility. -Work closely with marketing, sales, and product development teams to ensure cohesive strategy execution and to leverage cross-functional expertise.

-Analyzed and segmented affiliate data to optimize targeting and enhance campaign performance. -Oversaw and maintained relationships with existing affiliates, ensuring continual performance improvement and satisfaction. -Represented the company at affiliate conferences and marketing events, enhancing brand visibility and forging strategic partnerships. -Provided expert advice and consultations to affiliates on various online advertising strategies including PPC, PPV, Media Buy, Display, PoF, Facebook, and Mobile marketing.