Freelancer profile translated to English.
Back to original languageAbout Itxaso
After several years working in the corporate environment, with a degree in Business Administration, an MBA, Human Resources, and specialization in SEO and Digital Marketing, I decided to take a step towards more creative, strategic work aligned with my professional vision.
Today, I help local businesses improve their online presence and grow digitally through SEO, web optimization, and social media strategies.
My experience in business has allowed me to understand how a business truly works: the importance of visibility, customer acquisition, brand positioning, and the need to achieve real and sustainable results over time.
I combine business vision, creativity, and digital strategy to help brands and businesses gain presence, attract customers, and boost their growth on both Google and social media.
I can help you with:
• Local SEO
• Keyword Research
• Web Optimization and Structure
• Google Business Profile
• Social Media Creation and Growth
• Content Strategy and Online Visibility
• Digital Marketing for Local Businesses
I like to work with a small number of clients to be truly involved in each project and offer close, strategic, and personalized attention. I believe in solid, long-term growth, not quick fixes without a strategy behind them.
Spanish
Native or bilingual
English
Fluent
Basque
Native or bilingual
Can work on-site
Bilbao (up to 50km), Madrid (up to 50km)
Experience
- FreelancerDevelopment of an SEO strategy for a local hairdresserApril 2026 - Today (4 months)Development of a local SEO strategy focused on improving the online visibility of a local hairdresser and enhancing its presence on Google and social media.Keyword analysis, local competitor study, and web structure optimization to improve positioning in searches related to hairdressing and beauty services in the area.Work oriented towards improving the business's digital presence, attracting potential clients, and reinforcing its online image through SEO, content, and digital marketing strategies.
- PrácticasComplete SEO audit of a website (architecture, keywords, on-page).April 2026 - Today (4 months)
Complete SEO Audit
- Analysis of web architecture, indexing, and internal linking to identify opportunities for improvement in visibility and crawling.
- Web architecture optimization
- Design of a keyword-based web structure to improve navigation and organic positioning.
- Keyword research
- Keyword research oriented towards search intent to prioritize content with higher qualified traffic potential.
- On-page optimization
- Improvement of titles, meta descriptions, and headings to increase the relevance and semantic coherence of the pages.
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Education
- DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENTUNIR2024
- MBAEAE BUSINESS SCHOOL2026
Certifications
- Specialization Course in SEO and Digital MarketingANDREA PERIS2026