Freelancer profile translated to English.
Back to original languageAbout Issam
Expert Amazon Ads ⏐ Amazon DSP ⏐ Programmatic Media Trader
Do you need an expert to manage your Amazon Ads / Amazon DSP campaigns or to strengthen your programmatic media trading teams?
Since 2020, I have been supporting agencies and advertisers in the management, optimization, and performance improvement of their campaigns, with an approach that is operational, data-driven, and ROI-oriented.
I have collaborated with major market players: Amazon, Google, Publicis, Havas, GroupM, Dentsu, IPG, OMG, Heroiks, on significant budgets and demanding environments.
🎯 My expertise
- Amazon Ads & Amazon DSP: strategy, setup, management, and optimization
- Programmatic media trading: DV360, multi-channel campaigns
- ROI Optimization: bidding, audiences, performance
- Data & reporting: Looker Studio, Power BI dashboards
- Automation & analysis to improve decision-making
🚀 What I do for you
Campaign Management & Optimization
- Quick takeover of your Amazon DSP / DV360 campaigns
- Daily management and performance optimization
- Data analysis and actionable recommendations
Support & Training
- Upskilling your teams
- Training on programmatic and Amazon Ads tools
- Structuring dashboards for autonomous management
💡 Why work with me
- Immediately operational Amazon Ads / Amazon DSP expert
- Experience in agencies and with advertisers (Amazon France, Havas, WPP)
- Dual approach: execution + skill transfer
- Results-oriented methodology and sustainable performance
I don't just manage your campaigns:
I help you build a solid and scalable Amazon Ads and programmatic strategy.
📍 Based in France
Available for full remote work or as a temporary reinforcement
📩 Need an Amazon Ads / Amazon DSP expert or a programmatic media trader?
Let's chat quickly to define your needs
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 50km), Lille (up to 50km), Toulouse (up to 50km), Lyon (up to 50km), Nantes (up to 50km)
Experience
- Publicis GroupeProgrammatic Media TraderDIGITAL AND ITApril 2026 - Today (2 months)Paris, France
- Analysis of briefs, understanding client issues
- Development of targeting and bidding strategy and selection of inventories
- Identification and recommendation of relevant audience segments
- Campaign management and optimizations with support analytics teams
- Reporting and performance analysis
- Relations with various technological partners, publishers, and ad exchanges
- Relations with sales, digital teams, and agency clients of the group.
- DSP: Amazon DSP
- amazonProgrammatic Account ManagerE-COMMERCEApril 2025 - April 2026 (1 year)Paris, FranceClient: Amazon ads France (full-time, 1 year contract)Support to Publicis teams for Amazon DSP, providing end-to-end assistance to ensure campaign success and operational efficiency.Responsibilities include day-to-day support, troubleshooting, and guidance on campaign setup, targeting, and optimization (Amazon DSP + Amazon Marketing Cloud - AMC)Deliver regular training sessions, creating and updating playbooks to standardize best practices across teams. Conduct weekly check-ins and office hours to address questions, share updates, and provide hands-on support.Collaborate closely with internal stakeholders and external partners to resolve issues quickly and ensure alignment on strategic objectives.Focus on empowering Publicis teams with the knowledge and tools to maximize the performance of Amazon DSP programmatic campaigns, while fostering continuous learning and improvement.
- HEROIKS EVENTDIGITAL Trader | FreelanceDIGITAL AND ITJuly 2022 - March 2023 (9 months)Paris, FranceCONSULTING & STRATEGY
- Tender process
- Strategic recommendation
- Strategy implementation
- Negotiations and purchases from media owners and advertising networks
TRADING | PROGRAMMATICMedia Trader- Setup of Paid Media campaigns (Social media + Programmatic Display)
- Social Media: Meta ads: Facebook/Instagram, TikTok ads, Snapchat ads, LinkedIn ads, Google Ads and Pinterest
- Programmatic: AdForm, Google ads
• Reporting (PPT + Excel + Data Studio)• Invoicing (via MediaManager)
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Education
- Professional Title (TP) level 6, DATA ANALYSTOpenClassrooms2022Titre professionnel (TP) de niveau 6, DATA ANALYST
- Digital Marketing Manager and Online Advertising, Digital Marketing specializing in Data & ProgrammaticOreegami Academy2019Responsable marketing digital et publicité en ligne, Marketing Digital spé Data & Programmatique
Certifications
- Amazon adsAMAZON
- DV360GOOGLE