Freelancer profile translated to English.
Back to original languageAbout Ismail
I help companies turn their digital analytics setup into a reliable basis for decision-making.
What I deliver specifically:
Clean GA4 implementations with Google Tag Manager (client and server-side), GDPR-compliant tracking setups with Consent Mode v2, BigQuery pipelines for analytics beyond the GA4 interface, and dashboards in Looker Studio that your team actually uses.
Tracking and dashboards are the foundation – but the real leverage lies in automation. I build on existing analytics infrastructures and make them intelligent:
→ Automated Alerting Systems:Instead of checking dashboards daily, your team proactively receives a message when KPIs drop, tracking breaks, or campaign performance deviates – directly in Slack, via email, or in MS Teams.
→ AI-powered Data Analysis:LLM-based solutions that allow stakeholders to ask questions of their analytics data in natural language. No SQL needed, no waiting for the analyst.
→ Automated Reporting Pipelines:Weekly or monthly reports that self-assemble from BigQuery, GA4, and other sources, extract insights, and distribute them to the right people.
→ Workflow Automation:Using tools like n8n or webhooks, I connect your analytics stack with CRM, marketing tools, and internal systems – so data isn't just collected, but used.
Typical Projects:
- GA4 Implementation & Migration
- Server-Side Tagging (sGTM)
- Consent Mode v2
- BigQuery Analyses & Custom Reporting
- Tracking Audits & Data Quality
- E-commerce Tracking
- Automated Alerting & Reporting Systems
- AI-powered Analytics Solutions
- Workflow Automation
German
Native or bilingual
English
Fluent
Can work on-site
Hamburg (up to 50km), Berlin (up to 50km), Frankfurt am Main (up to 50km), Köln (up to 50km), München (up to 50km), Lübeck (up to 50km), Stuttgart (up to 50km), Leipzig (up to 50km), Düsseldorf (up to 50km), Dortmund (up to 50km), Essen (up to 50km), Bremen (up to 50km)
Experience
- Sohomint GmbH | Part of Axel Springer SE, HamburgWorking Student | Digital MarketingDIGITAL AND ITJanuary 2013 - January 2014 (1 year)Hamburg• Competitor & market analyses• Conception & development of new tool features• Creation and data-based optimization of marketing channels• Preparation and evaluation of relevant KPIs • B2B customer acquisition• Target group-specific segmentation and sales-oriented needs analysis
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Education
- Bachelor of Arts, Social Economics - BAUniversity of Hamburg2016
Certifications
- Google Analytics Individual QualificationGoogle Inc.2021