Freelancer profile translated to English.
Back to original languageAbout Ismail
Product Manager with over 12 years of experience in designing and deploying digital products within the hotel, luxury, automotive, and public service sectors, notably for Accor, Chanel, and Hyundai. I recently led the first migration of a Fairmont hotel to the Amadeus ACRS booking system and designed the first white-label booking funnel, which is now being progressively deployed across Accor's Luxury brands. Expertise in API platforms, digital commerce, booking journeys, data products, and customer experience.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- AccorProduct Manager Customer Experience & TransformationE-COMMERCEFebruary 2025 - Today (1 year and 6 months)Issy-les-Moulineaux, FranceAs part of Accor's strategic digital transformation program, I led the design and deployment of the first white-label booking funnel for the Fairmont and Raffles brands, as part of the migration of Accor's central reservation system to Amadeus ACRS (Cloud CRS). This initial achievement now serves as a benchmark for international deployment across the group's Luxury hotels.AchievementsDesign of a white-label booking funnel based on Amadeus APIs, shareable between Fairmont and Raffles while preserving the identity and specificities of each brand.Led the migration of the first pilot hotel to Amadeus ACRS, validating the entire booking journey and establishing the deployment model for subsequent migrations.Managed the Product roadmap for checkout, payment, and post-booking journeys, in coordination with the Distribution, Revenue Management, UX, and Engineering teams.Implemented an advanced tracking system, user journey analysis, and A/B testing to continuously optimize booking funnel performance.Facilitated Quarterly Product Planning (QAP) workshops with business teams to prioritize strategic initiatives and maximize delivered value.Environment: Jira, Confluence, Notion, Tableau, Contentsquare, Google Analytics, Splunk, PostmanMethodology: Scrum, Agile
- HyundaiTechnical Project Manager Digital Platforms & E-commerceAUTOMOBILESeptember 2024 - February 2025 (5 months)Paris, FranceI supported Hyundai Motor France in the evolution of its digital platforms by managing projects related to CRM, APIs, and e-commerce. My role involved transforming business needs into digital solutions, coordinating multidisciplinary teams, and ensuring the delivery of products that enhance customer experience and digital service performance.AchievementsManaged the roadmap for digital platforms (website, CRM, and e-commerce services) in collaboration with Marketing, CRM, and IT teams.Facilitated requirements gathering workshops and translated business requirements into functional and technical specifications.Defined the data integration strategy for CRM and API services to ensure consistency in B2B and B2C customer journeys.Coordinated UX, development, business, and external partner teams to ensure product evolution delivery in an Agile environment.Managed priorities, dependencies, and technical risks to ensure the quality and reliability of deliveries.Environment: Jira, Confluence, Postman, Swagger, Microsoft Azure Storage ExplorerMethodology: Scrum, Agile
- CHANELProduct Manager Data Platform & APILUXURY GOODSJune 2023 - August 2024 (1 year and 2 months)Paris, FranceWithin Chanel's Digital Factory, I managed the roadmap for a Middle Office data platform serving the Perfume & Beauty and Watch & Jewelry divisions. This platform centralizes business data and exposes API services consumed by various group applications.AchievementsManaged the Product roadmap and backlog prioritization in collaboration with business teams, Data Masters, architects, and development teams.Facilitated requirements gathering workshops and translated functional requirements into User Stories and product specifications.Coordinated developments and various testing phases (functional, integration, and user acceptance) up to production deployment.Integrated GDPR and data governance requirements throughout the product lifecycle.Delivered the Watchmaking MVP, enabling the onboarding of 37 French retailers, the cataloging of 225 products, and generating €157K in revenue from the initial deployment.Environment: Jira, Confluence, Miro, Swagger, REST API, Postman, Azure Storage ExplorerMethodology: Scrum, Agile
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Education
- Master of ScienceCity University London2013Energy economics
- BachelorAl Akhawayn University2011International relations and economics