Ismaël Kouddane

🌐 Web & Marketing Agency – Queensland, Australia

Role: Freelance frontend developer

Creation of custom websites with WordPress, Shopify, Next, and custom PHP templates → deployment of high-performance solutions tailored to client needs.

Maintenance and technical support for numerous existing sites, with continuous monitoring to ensure stability and security.

Debugging of hacked sites and resolution of critical incidents → rapid restoration and enhanced security.

Advanced SEO optimizations (technical, content, performance) to boost visibility and increase organic traffic.

Third-party integrations: emailing solutions, marketing automations, payment platforms → improved productivity and user experience.

Development of custom features in JavaScript and PHP to meet specific needs not covered by standard solutions.

🚀 SEO & Acquisition

Deployment of a complete SEO strategy: On-Page optimization (content, tags, internal linking), Off-Page (netlinking, quality backlinks), and technical SEO (Core Web Vitals, performance). Results: improved Google visibility and generation of qualified traffic.

🛒 Shopify E-commerce

Shopify e-commerce optimization: improving loading speed, user journey, and integrating e-commerce SEO best practices. Objective: increase conversion rate and sales.

Development of custom features (Liquid & JavaScript): creation of custom modules (product filters, upsell/cross-sell, automations) to adapt the store to specific needs.

🔧 Maintenance & Support

Shopify maintenance for 9 months: regular updates, bug fixes, performance monitoring, technical support to ensure store stability and security.

🎯 CRO & UX

CRO (Conversion Rate Optimization) optimization: A/B tests, redesign of product pages, simplification of the purchase funnel. Objective: maximize the conversion rate without increasing traffic.

Tracking & Analytics: implementation of advanced tracking tools (Google Analytics, Tag Manager, heatmaps) to analyze clicks and sessions, then improve the user journey through data.

⚡ Modern web development

Creation of high-performance websites with React, Next.js, Astro, and other modern frameworks → deployment of fast, SEO-friendly, and scalable solutions.

Complete SEO optimization: technical SEO (Core Web Vitals, indexing), content optimization, internal linking, and editorial strategy to improve Google positioning.

Customized content strategies for various clients, tailored to their target market and oriented towards acquiring qualified traffic.