About Ismael
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- KF STOREMedia Buyer E-commerceE-COMMERCEFebruary 2025 - June 2025 (4 months)Paris, France🎯 Strategic consulting to define the target and structure of a future paid acquisition campaign (Google Ads & Meta Ads)⚙️ Development of a full-funnel approach: acquisition, retargeting, loyalty🧪 Work on creative angles and relevant audience segments
- MAISON & RÊVEMedia Buyer High-TicketE-COMMERCEFebruary 2025 - June 2025 (4 months)Paris, France🧠 Consulting and strategic framework for Google Ads & Meta Ads campaigns in a limited budget context🎯 Product positioning analysis and target audience definition🛠 Recommendations on campaign structuring in line with operational constraints (payment, logistics)
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Education
- Ades Bootcamp Certification – Google Ads Media BuyingAdes Bootcamp2025- Création et gestion de campagnes Google Ads e-commerce : Shopping, Performance Max, Search, YouTube, Display. - Structuration de comptes orientée ventes (produits, catégories, brand / non-brand). - Mise en place du tracking via GTM, GA4 et Google Ads (suivi des conversions e-commerce). - Optimisation du flux produit Google Merchant Center. - Analyse des performances et reporting sur Looker Studio. - Optimisation continue : tests d’annonces, ajustement des budgets, amélioration du ROAS. - Mise en place d’une stratégie full-funnel Google Ads : acquisition, retargeting et fidélisation.
Certifications
- Google Skillshop Certification (in progress)Google Ads – Search, Display, Shopping, Measurement