Freelancer profile translated to English.
Back to original languageAbout Ismael
Nearly 15 years of experience in managing complex technological projects in an international environment, with solid experience in Marketing Management and project management (PMP® certified). Passionate about new technologies and results-oriented, capable of taking leadership on strategic topics, building, implementing and monitoring cross-functional transformation plans, as well as developing and launching new commercial offers.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Proparco - Groupe AFDMarketing Transformation ConsultantBANKING AND INSURANCEFebruary 2024 - Today (2 years and 4 months)Paris, FranceStrategy and marketing consultant for Proparco, a subsidiary dedicated to financing the private sector of the French development agency.
- Design and management of a customer-centric marketing strategy to strengthen commercial effectiveness.
- Marketing manager for the Choose Africa initiative, aimed at improving access to finance for VSEs and SMEs in Africa.
- Orange Business ServicesMarketing Programs DirectorTELECOMMUNICATIONSFebruary 2019 - December 2022 (3 years and 11 months)Courbevoie, FranceResponsible for the development of Pro, SME, and High-Speed Broadband markets across all Orange subsidiaries in the Africa & Middle East region (18 countries).Programs led as Project Director:- Digital transformation of marketing and sales activities and organization for Orange Jordan- Strategic and operational transformation of the B2B division (marketing, sales, and customer service) for Orange Burkina Faso- Definition of the strategic roadmap for Orange Botswana's Fixed Broadband and ICT activitiesPro, SME, and Go-to-market programs in several countries: Tunisia, Senegal, Burkina Faso.Results: +13% high-speed broadband revenue, +9% Pro/SME revenue
- Orange BotswanaB2B Marketing ManagerTELECOMMUNICATIONSJanuary 2017 - January 2019 (2 years)Gaborone, BotswanaResponsible for the development of the subsidiary's B2B activities through structuring programs (high-speed connectivity, ICT, etc.).
- Creation of the Fixed Connectivity Business Unit: organization, strategy, offers, go-to-market, tools, KPIs, etc.
- Acquisition program for Pro customers in synergy with retail stores
- Implementation of the Cloud Solution Provider partnership with Microsoft for reselling Microsoft 365 licenses
- Launch of Machine-to-Machine (M2M) offers Results: +7% B2B revenue and +20% high-speed broadband revenue
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Education
- Certificate - Digital MarketingInstitut Supérieur du Marketing2022Certificat - Marketing Digital
- Marketing Product ManagerInstitut Supérieur du Marketing2016Chef de Produit Marketing
Certifications
- Project Management ProfessionalPMI2017